THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 4th Annual Shorty Awards Best Use of Twitter in a Campaign

Twitter has been around since 2006, but brands have only recently started to unlock its potential. This award honors the smartest, most effective, and most creative marketing Twitter-based campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Nominees

#WantAnR8
What is social media when it really comes down to it? It’s listening to people, right? It’s actu…
winner
9/11 Commemoration
FRANK is a communications agency that believes in the power of storytelling. Using relevant mediums…
@AmwayUS & @ArtistryBeauty #nyfw Promoted Twitter Campaign
While hosting our first editor lounge at New York Fashion Week, the Amway & Artistry digital market…
@SPINReviews for SPIN Media
SPIN has reinvented the idea of the capsule music album review for Twitter via @SPINReviews. Th…
Coca-Cola Family Night Twitter Challenge
Coca-Cola Family Night is a major program for the Coke brand, featuring partnerships with leaders f…
Game of Thrones - Twitter
HBO identified that Twitter was hotbed of discussion for fans awaiting the TV adaptation of George …
Guy Code
“MTV2’s Guy Code" is the ultimate guide to the laws of manhood with original weekly episodes airing…
finalist
Hershey's Cookie Headquarters (#CookieHQ)
Whether it’s a seasoned baker or novice in the kitchen, everyone needs a little help to ensure thei…
finalist
Mercedes-Benz Tweet Race
THE PROBLEM As Mercedes-Benz celebrates 125 years of innovation, competitors have been positioning…
Mother's Day Plant-a-Flower Campaign
In honor of Mother’s Day 2011, EngenderHealth launched an interactive online fundraising campaign, …
finalist
Network'43
We’ve all heard about the blackouts, the air raids, the rationing…but can we really imagine what li…
The Twitter Candidate
Governor Buddy Roemer, the only Presidential Candidate fighting the unfair influence of $$ in polit…