While hosting our first editor lounge at New York Fashion Week, the Amway & Artistry digital marketing team drove traffic and engagement, both online and onsite, using organic and promoted Twitter tactics. Targeting the hashtag #nyfw, @ArtistryBeauty tweets quickly rose to the top of search results and generated massive amounts of conversation. The program generated more than 560,000 impressions in less than five days and was a constant staple in search results for one of the trendiest topics on Twitter. Above all, we saw follow and engagement increases from our ideal audience. After reviewing the conversations, the brand teams were happy to find that our sphere of influence had extended into the very exclusive world of high-end fashion and beauty influencers, gaining mentions and retweets from #nyfw designers, editors and socialites.
https://twitter.com/#!/artistrybeauty
