From the 4th Annual Shorty Awards
Best Overall Brand Presence on Tumblr
Tumblr has emerged as a powerful platform for individuals to run a blog or give birth to a meme. Now brands and industries such as fashion, music, and news are tapping into the power of Tumblr to launch new products, share content and engage with consumers. This award honors the brand that has best balanced wit, voice, creativity and reblogability on their Tumblr blog.