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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Campaign for Television
HBO: Game of Thrones - TV campaign
In today’s digitally-enabled world, advanced word of mouth can make or break a TV show or film at t…
Twitter Ad Platform
finalist
HBO: True Blood DVD/Blu-ray Promoted Trend Campaign
To build awareness of and drive purchase intent of “True Blood" DVD’s and Blu-ray for the holiday s…
Best Use of Video
finalist
HBO: True Blood, Immortalize Yourself
To drum up buzz for Season 4 of True Blood, HBO put its rabid Truebiefanbase inside a minisode of T…
Facebook Campaign
winner
HBO’s True Blood “Immortalize Yourself" Facebook Application
HBO tasked Definition 6 to create a unique promotional event for the Season Four Premiere of “True …
Twitter Campaign, Twitter Hashtag
finalist
Hershey's Cookie Headquarters (#CookieHQ)
Whether it’s a seasoned baker or novice in the kitchen, everyone needs a little help to ensure thei…
Gamification
Identified
Using Facebook data, Identified lets companies organize and rank candidates, and lets candidates se…
Social Media for News
Japan earthquake and Fukushima meltdown
When the powerful earthquake and tsunami that struck Japan in March this year caused one of the wor…
Consumer Product or Service
finalist
Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11
Focused on elevating its online presence to drive awareness of the new CSR partnership with No Kid …
Facebook Campaign, Gamification
Kirkland's Cha-Ching! Campaign
The Cha-Ching! campaign was designed to grow the Facebook "likes" on the Kirkland's page and turn o…
Branded YouTube Channel
winner
Kung Fu Panda 2 YouTube Brand Channel
To promote the May 26, 2011 release of Kung Fu Panda 2, DreamWorks Animation worked with digital ag…
Social Media Manager, Customer Service
finalist
Lauren Salazar, Social Media Manager at Weight Watchers
Weight Watchers’ social media fans and followers seek support, inspiration and, above all, motivati…
Social Media Manager, Social Commerce
winner
Leanne Gault
With limited resources, Leanne has, in little over one year, built Viking’s fan base from 4000 to, …
Location-Based Marketing
LevelUp Your StartUp
Today’s economy requires law firms to be different, creative, innovative and, in a word, rebellious…
Best Use of Video
Live From The Line
Wanting to let America know that their frozen pancakes are made just like homemade, Aunt Jemima Fro…
Twitter Brand Presence
Looking after our customers 140 characters at a time!
Social media is about being social and we love listening and talking with our customers! Rogers has…
Social Media Manager
Mary Pretotto
Rogers is Canada’s largest provider of wireless voice and data communications services and one of C…
Twitter Campaign
finalist
Mercedes-Benz Tweet Race
THE PROBLEM As Mercedes-Benz celebrates 125 years of innovation, competitors have been positioning…
Social Media Manager
finalist
Michael Bepko, Global Online Community Manager for Whole Foods Market
Whole Foods Market is often looked to as a brand “who gets it" when it comes to social media. Reve…
Social Media for Sports
winner
MLB Fan Cave
TBDTBD
Twitter Campaign
Mother's Day Plant-a-Flower Campaign
In honor of Mother’s Day 2011, EngenderHealth launched an interactive online fundraising campaign, …
Facebook Campaign
Mystery Miles: More Than 230,000 Take Flight on Facebook With The AAdvantage Program
SITUATION ANALYSIS In early 2011, the American Airlines AAdvantage marketing team approached We…
Social Media for News
finalist
NBC News and MSNBC Pioneer Best Practices in Social TV
Real-time social media integration into TV is changing the conversation in the newsroom – and MSNBC…
Twitter Campaign
finalist
Network'43
We’ve all heard about the blackouts, the air raids, the rationing…but can we really imagine what li…
Facebook Campaign, Campaign for Television, Gamification, Awards Show
winner
Nickelodeon's 'Kids' Choice Awards 2011'
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true int…
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