THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Beauty, Use of Viral Content
finalist
e.l.f. Cosmetics - Halo Gloss
Every brand wants their community to make content about them. But when it actually happens, how do …
Event & Experiential, Financial Services, Multi-Platform Partnership
finalist
Ease Intuit
Financial wellness is often left out of the wellness conversation — especially for Gen Z, who crave…
Community Engagement, Humor, Instagram, Organic Promotion
finalist
Eat Your Heart Out - Diablo’s Valentines
For Valentine’s Day 2025, Diablo IV set out to cut through a sea of predictable brand romance by do…
Humor, Multi-Platform Campaign, Multi-Platform Partnership
finalist
Eat Your Words
Gen Z under-indexed on traditional mayo, viewing it as dated and uninspired. Yet the same audience …
Brand Partnership, Integrated Campaign, Travel & Tourism
finalist
EDITION Hotels x El Silencio Collaboration
EDITION x El Silencio was designed to reassert EDITION as a cultural leader by reclaiming Ibiza’s c…
Instagram Partnership, Real Time Response
finalist
EDITION Hotels x MET Gala
The EDITION x Met Gala 2025 campaign set out to reimagine how a hospitality brand can participate i…
Comedy Video, Rebrand Campaign
finalist
Elder Millennial Ft. Iliza Shlesinger
In 2025, Bliss chose to relaunch the brand as a leading skincare company specifically committed to …
Brand Awareness Campaign
Elevating Boots UK: Shoplooks Creators Ignite Brand Awareness
As marketing partners for the Boots UK campaign, our primary objective at Shoplooks was to elevate …
Use of Viral Content
Eli's Husband's Favorite Pop- Viral Watermelon Pop Activation
The goal of this campaign was to amplify GoodPop’s visibility and cultural relevance by embracing a…
Branded Content, Organic Promotion
Endless Summer with Bomb Pop
Skirt PR partnered with the Bomb Pop team to reimagine the brand’s organic social media presence wi…
Brand Identity, Brand Voice, Branded Content, Earned Media, Email & Newsletter, Government & Politics, Live Video, Other Platform, Other Platform Presence, Storytelling, Use of Viral Content
finalist
Endless Urgency with Mike Nellis
Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepren…
Vertical Video
Engaged To The Enemy – My Drama series
At My Drama — the top vertical streaming platform among American and European companies — our goal …
Community Engagement
finalist
Engaging Generation X
How do you enhance perceptions of your brand and build a connection with a generation that is well …
YouTube Partnership
Engaging Global Spanish-Speaking Fans: Chicago Bulls Partner with Argentinean YouTube Channel OLGA
On Oct. 16, 2025, the Chicago Bulls partnered with Migue Granados, host of “Soñé que volaba,” a dai…
GEO (Generative Engine Optimization)
finalist
Engineering AI-Readable Authority: A Scalable GEO Writing System
In 2025, the old rules of search collapsed. Organic visibility stopped being about blue links and s…
Financial Services, Long Form Video, Other Podcast Genres, Short Form Video
finalist
Entering on behalf of Vanguard's Corporate Social Media Team
Vanguard has long been synonymous with investing steadfast, trusted, and built for the long haul. B…
Event & Experiential
eos Holiday Express Campus Tour
The holidays are the most crowded marketing moment of the year. Every brand is competing for attent…
Multi-Platform Partnership, Organic Promotion
eos Scent & The City Creator Trip
Creator marketing has become increasingly transactional. Partnerships are often built around tightl…
Food & Beverage
ESPN x Bud Light & Budweiser - Grilling Live
Grilling season is officially here, and Bud Light and Budweiser have joined forces with ESPN to tak…
Hospitality & Travel
ESPN x VRBO - Host From Hell
ESPN cast legendary coach Nick Saban as an overbearing home share host, hilariously invading his gu…
Financial Services
finalist
Essentials by TIAA
Financial decisions shape a lifetime—but uncertainty increasingly defines how people approach them.…
Real Time Response
finalist
European Wax Center responds to SKIMS viral bush thong
In October of 2025, Kim Kardashian revealed the latest product from her apparel line, SKIMS: a faux…
Brand Awareness Campaign
finalist
Eventbrite's Social Study: Reset to Real
Social Study: Reset to Real was built on a bold ambition: to redefine Eventbrite’s role in culture.…
Event & Experiential, Integration with Traditional Media, Local Campaign
finalist
Everand’s Read Every Which Way Campaign
Reading has been experiencing a cultural moment, but most of the industry’s digital brands feel int…
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