JUDGING CRITERIA
The Shorty Impact Awards recognize excellence in digital and social media.
All entries will be scored by judges on these major criteria:
Creativity & Innovation
Demonstrate a well-executed strategy along with originality and innovation, resulting in a memorable and “out of the box” outcome.
Strategy & Execution
Clearly defined and effective strategic plan that is key to a brand, agency or organization meeting their objectives. The plan should be aligned with the objectives.
Impact
Demonstrate the performance, outcome and positive impact that meet or exceed the objectives of the work submitted. Results can be quantitative and/or qualitative.