Edward McDonald-Neidenbach, Senior Director of Digital Strategy and Operations at Pantone, optimizes innovation and efficiency across Pantone’s digital ecosystem and eCommerce operations, driving transformation and growth for the business. For over 18 years, Edward has been creating organizational change anchored in strategy and insight, powered by data, and executed through cross-departmental collaboration. Before joining Pantone, Edward held senior roles at Shutterstock, Adobe, and Deutsche Bank, where he honed his skills in quantitative analytics, market analysis, and crafting compelling narratives. He is also a veteran Army officer.  Edward holds an MBA from the University of Chicago Booth School of Business, an MFA from New York University Tisch School of the Arts, and a BS from the U.S. Military Academy at West Point.