Svetlana, is a Global Marketing Executive, Mentor, and Awards Jury Member, helping early-stage tech startups and established companies grow internationally across markets, from France to Singapore. She has also supported initiatives led by international organizations including the United Nations and UNESCO. Over the years, she has served as an awards jury member for leading international competitions including PHNX 2026, Horizon Interactive Media Awards 2026, the New York Festivals Advertising Awards 2026 and 2025, Lisbon Ad Festival 2025, ACT Care Awards 2025, the Artificial Intelligence Excellence Award 2026-2025, Internet Advertising Competition Awards 2026-2025, BIG Innovation Awards 2025, We Love Tech 2025, Shorty Impact Awards 2025-2024, Incentive Awards 2024, Summit Creative Award 2024, Stratus Cloud Computing Awards 2024 and 2025, and SLINGSHOT 2023, among others. She has spoken at conferences and universities across Asia and Europe and has mentored innovative startups, including founders and teams supported by Techstars, Founder Institute, and Startup Wise Guys. She is also an expert contributor to business and technology media, where she shares insights on innovation, technology, and modern marketing. She has been named the Changemaker by the World Intellectual Property Organization, INvolve Heroes Role Model 2025 supported by YouTube, Mentor Powering the Asian Startup Ecosystem by e27, Top 100 RetailTech Influencer 2026–2025 by Retail Technology Innovation Hub (UK), Social Media Marketer 2025 Award (UK), World Bank Group Youth Summit 2026 Delegate, and EWEMA Ambassador for the Early Warning Europe Network. She is a member of Green The Bid, the AI & Arts Interest Group at The Alan Turing Institute, Global Leaders Movement by female factor, Women in Data, and the Chief Marketing Officer Council. She is also a Global Young Leader 2024-THINC Fellow by Tencent and Viva La Vida.