She is a creative professional with a strong interest in new media. With over nine years' experience working in digital advertising and social media in both creative and strategic roles, she was gaining a reputation for crafting campaigns for brands including Mazda, Aeroméxico, Panditas, Halls, Dulces Vero, LG, Telcel, Castrol, Grupo Bimbo, Nespresso, Grupo AlEn and Privalia. She has had the opportunity to work with some of the most talented and passionate people in the industry on a number of successful campaigns, which have been recognised by a number of leading industry awards, including Cannes Lions, One Show, El Ojo de Iberoamérica, EFFIES, and IAB.