A 20-year industry veteran, Jaclyn Ruelle combines a lightning-in-a-bottle PR mind and spark plug personality to deliver work that transcends culture and moves beyond the expected. From her agency roles to her current position at Papa Johns, Jaclyn has always approached marketing with a strategic, integrated approach that puts cultural relevancy and brand talk value at the center. Since her early days leading athlete PR at The Meridian Group for the STIHL TIMBERSPORTS Series with ESPN and partnering with the world’s leading outdoor sports brands GORE-TEX and Yakima, Jaclyn’s preternatural instinct for what drives culture combined with her tenacious work ethic have remained the forces behind her propulsive career. Keeping one key goal central to all her work – to help brands transcend the world of ads and become part of the cultural zeitgeist – Jaclyn’s agile, integrated marketing approach has resulted in viral campaigns, including American Greetings’ “World Toughest Job” and JetBlue’s “FlyBabies” campaigns during her nine years at MullenLowe. With her prolific hustle and passion for innovative storytelling, she also built the Martin Agency’s groundbreaking Culture Impact Lab, an earned media practice fusing together PR, social, communications strategy and creative media expertise. Forging this first-of-its-kind practice, Jaclyn led the Martin Agency to revitalize their pipeline, increase the pitch win rate from 20% to 90% and produce award-winning work, including DoorDash’s “Open for Delivery” and UPS’ “Be Unstoppable” campaigns. Today, Jaclyn is pioneering a new, innovative approach to marketing at the iconic Papa Johns. Determined to deepen customer understanding of the brand’s legendary BETTER INGREDIENTS. BETTER PIZZA. brand promise, Jaclyn is focused on harnessing everyone’s innate love for and the cultural-centricity of pizza to highlight Papa Johns key differentiators of quality and ingredients. Since joining in the fall of 2022, she has already led the brand’s successful launches of Oreo Cookie Papa Bites – the top-selling launch of a side or dessert in Papa Johns history – Heart-Shaped Pizza, Crispy Parm Pizza, Doritos Papadia – which delivered over 7B impressions and represented the brand’s biggest consumer launch ever – and Garlic Epic Stuffed Crust. Leveraging cultural conversation, she’s engineered breakthrough opportunities during saturated moments in time – like an agile partnership with Mama Kelce during the Super Bowl – and driven brand lift through social content that celebrates Papa Johns expert pizza makers and fresh ingredients.