Dzu Bui

Ad Council

About

As SVP, Group Campaign Director at the Ad Council, Dzu partners with leading creative agencies, corporate brands, media and technology platforms, and nonprofit and government to drive public education, awareness and action. Dzu has over 20 years of experience working in the creative and social impact space and his campaigns have gone on to win numerous accolades, including Cannes Lions, Effies, Clios, and an Emmy. Dzu has led the strategic and creative development of culture changing and award-winning Ad Council campaigns, including “Tear the Paper Ceiling,” which addresses the invisible barrier for workers with skill and no bachelor’s degree, and “Love Has No Labels,” the groundbreaking diversity and inclusion campaign. Dzu currently oversees FEMA’s Emergency Preparedness “Ready” campaign, HHS’ Adoption From Foster Care campaign, and NHTSA’s Buzzed Driving, Drug-Impaired Driving, Child Car Safety, Heatstroke Prevention and Distracted Driving Prevention campaigns. Dzu’s work has also included the iconic UNCF Supporting Minority Education “Minds A Terrible Thing To Waste” campaign and the Ad Council’s impactful COVID-19 Vaccine Education Initiative, which contributed to building trust and reducing hesitancy nationwide. In addition to Dzu’s role in campaign development and implementation, Dzu partners with executive leadership on the recruitment and engagement of creative partners to support the Ad Council’s social impact campaigns and initiatives. Prior to joining the Ad Council, Dzu held account management positions at Grey Advertising and Doremus working on Novartis Consumer Health brands, Johnson & Johnson, O-I Glass, US Bank and Visa. He has a B.A. in Women’s Studies from Hamilton College and lives in the Catskill Mountains with his family and dog Murdoch.

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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!