Digitally dexterous and growth oriented, Patty has 25+ years of experience planning and buying online media for major brands across several categories including telco, government, travel, auto, finance and CPG, in addition to regionally specific and highly targeted campaigns. ​ Patty’s digital acuity is nothing new. Her passion for the rapidly evolving digital space ensures that she stays current by managing relationships with our digital vendors and positioning our customers to benefit from new opportunities, emerging technologies, and the early insights gained from leveraging first-to market opportunities.​ In her current role as Executive Vice President, Performance Marketing she leads the Digital activation teams across multiple IPG Mediabrand agencies, helping them shape their role as digital thought leaders and navigating their client business through the ever-evolving landscape.​ Patty’s guidance has pushed her teams to take home many industry awards in Mobile, Search Marketing and Digital innovation over the years. Patty sits on the Board of Directors for House of Hope in Ottawa and is an active member of the CMDC taskforce to support Canadian Media.​