Abhinit is a strategy leader with 16yrs of work experience across leading advertising agencies in Singapore and India. Currently, he is the Executive Strategy Director at TBWA\Singapore, leading strategy for Singapore Airlines, Hilton, Mandai Wildlife Reserve and National Museum of Singapore. In his past stints, he has led strategy for a range of iconic brands such as Heineken, McDonald’s, Volkswagen, Skoda, Twitter, P&G (Head & Shoulders, Oral-B). Unilever (Vaseline, Comfort, Lux, Pond’s) and Johnson & Johnson (OneTouch) at a global and regional (APAC) level. Throughout his advertising career, he has won 14 Effectiveness Awards (including APAC Effie GOLD and Effie India GOLD) across APAC Effie, Singapore Effie, India Effie and Creative Strategy & Effectiveness Spikes Asia. He has been in the jury panel of prestigious awards such as APAC Effie, Effie Singapore, Effie India, New York Festivals AME Awards and Shorty Awards. Abhinit also has 10 years of experience as a guest lecturer in reputed institutes such as Miami Ad School, Leeds University Business School, NTU Wee Kim Wee School of Communication, SMU Lee Kong Chian School of Business, Singapore University of Social Sciences (SUSS) and MICA (Mudra Institute of Communications, Ahmedabad), teaching subjects related to branding, advertising and strategic planning.