Santiago Moreno is an Associate Creative Director at the LEGO Group with over 12 years of experience in writing, strategy, and art direction. He has a strong understanding of diverse markets, industries, and channels, having worked with global brands like Burger King, Heineken, Diageo, and Visa across Colombia, Puerto Rico, and most recently, the U.S. His passion for music and deep knowledge of pop culture also led him to collaborate on Bad Bunny’s latest release. Along the way, Santiago has earned several awards from Cannes, Clio, and The One Show, among others.