Ashley Frohnert

PETA

About

Ashley is on a mission to foster an environment where creativity and impact can flourish together. With a track record of leading large teams on strategic campaigns and nurturing influencer relationships, she specializes in cultural relevance and brand positioning. Her ambition is to rethink how brands interact with today’s conscious consumers. As the social media director in PETA’s marketing division, Ashley oversees PETA’s influencer marketing as well as online presence on channels including Instagram, TikTok, X, and Facebook. Her work has been featured in CNN, Teen Vogue, the Daily Mail, WWD, Late Night with Seth Meyers, the Late Show with Stephen Colbert, and others and she’s been named a Social Media Luminary by PR News. Ashley is currently studying at the University of Southern California (USC) for a Master’s in Public Relations Innovation, Strategy, and Management and has a Bachelor’s in Marketing from the Indiana University of Pennsylvania.

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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!