Nate Jones was formerly the Chief Relationships Officer at JUV Consulting, leading a diverse team of Gen Zers before successfully selling the company to United Talent Agency (UTA) in 2024. He is now an executive at UTA Marketing’s Next Gen practice, where he continues to help many of the world’s biggest brands, such as Spotify and Nike, connect with culture. Nate leads the LA team and is in charge of all things influencer/creator for UTA Next Gen. He is a leading voice on Gen Z and has been named by Business Insider as one of the “22 rising stars of the creator economy.” He has spoken for everyone from Unilever to WPP and is often quoted in major publications like AdWeek, AdAge, Business of Fashion, and the LA Times. He graduated from Columbia University in 2022 with a degree in theater.