Jinal Shah builds culturally resonant and commercially successful brands. She currently serves as GM, Shopping & CMO at Zip, a consumer finance app that helps customers split their payments in four. In this role, she has the privilege of leading a 200+ team comprised of monetization, CRO, brand, market insights, PR & external communications, product design, CRM and CX. Prior to Zip, she held senior leadership roles at Feather, S'well, Newell Brands and J. Walter Thompson. Across her career, she has experience driving scale and leading large teams through periods of hyper-growth, transformation, and turnaround. She serves as a Board member at Ideas United and is an advisor to leading DTC consumer brands.