Sophie has 8+ years of experience developing social media strategies for top entertainment brands such as HBO, Warner Bros and Penguin Random House. She's currently a Global Social Media Manager at Canva, leading the strategy and execution of the Pexels brand. Prior to this role, she spent 4 years directing the long-term strategy of tech clients such as Google and YouTube in line with their marketing goals, leading social teams to effective execution and guiding with analyst teams to produce actionable insights. She's a hugely passionate for content accessibility and purpose-driven marketing that pierces through the noise. In her spare time, she runs the popular podcast That Final Scene, analyzing final scenes in movie history one episode at a time.