Jasmine joined Mediaplus North America as CSO in 2021. She champions our culture of curiosity, ensuring our product emerges from creativity, data, and insight.​ Her experience spans over two decades in marketing research and advertising, uncovering insights and developing marketing strategies to create meaningful consumer + brand connections that drive sales. She’s unlocked brand growth for companies such as De'Longhi, Johnson & Johnson, Anheuser-Busch, Pepsico, Revlon, De’Longhi, and Canon.​ Jasmine loves problem-solving on any scale, from a single paid media campaign to multi-year organizational transformation. As a former ""mathlete"" and opera singer, her unique balance of “left brain” and “right brain” helps reframe the challenge for advertisers and opens the aperture to identify new opportunities for growth.​