Jasmine joined Mediaplus North America as CSO in 2021. She champions our culture of curiosity, ensuring our product emerges from creativity, data, and insight. Her experience spans over two decades in marketing research and advertising, uncovering insights and developing marketing strategies to create meaningful consumer + brand connections that drive sales. She’s unlocked brand growth for companies such as De'Longhi, Johnson & Johnson, Anheuser-Busch, Pepsico, Revlon, De’Longhi, and Canon. Jasmine loves problem-solving on any scale, from a single paid media campaign to multi-year organizational transformation. As a former ""mathlete"" and opera singer, her unique balance of “left brain” and “right brain” helps reframe the challenge for advertisers and opens the aperture to identify new opportunities for growth.
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