Ben Yabsley

Dentsu Creative

About

Truth be told, Ben doesn’t actually like advertising. In fact, he spends an unhealthy amount of time yelling at the TV during commercial breaks. You’d think this would be a problem as an advertising Group Creative Director, but it motivates him to try and create things that are worthy of people’s attention. Things that don’t feel like ads. These things have won awards at every major international advertising award show, including Cannes, D&AD, The One Show, Clio, Caples, Spikes, FWA, and The Webby Awards. His work has been featured everywhere from billboards in Shanghai, to art galleries in Berlin, to the Super Bowl… and been written about in The New York Times, Forbes, Time Magazine, Wired, Fast Company, Highsnobiety, Hypebeast, The Daily Mail and Das Spiegel. He even had a cameo on Good Morning America. Ben is currently Group Creative Director and Denstu Creative, diving into everything social for 7-Eleven, Subway, IMAX, Kroger, Haleon & more. He’s also a passionate photographer and a semi-occasional DJ... the latter suggesting that he’s not too far off a full-blown mid-life crisis. If you don’t value your time, ask him a question about speakers when you see him.

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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!