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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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GIFs
RecordTV: GIFs on TV
The relation between social media and TV became one of RecordTV's specialities. We invested more an…
SEO & SEM
finalist
Recovering from a major Google update: How UTI leveraged AI and content to reclaim search visibility
Universal Technical Institute (UTI) is an accredited trade school offering a variety of programs or…
Facebook Campaign
,
Social Media for Sports
finalist
Red Bull Artograph
Whether enjoying another powder day, heading to the next competition or filming their latest movie,…
Contest or Promotion
Red Bull Bracket Reel Dance 2017
Red Bull's mission to give wings to people and ideas spans across many sports and culture communit…
User-Generated Content
Red Bull Paper Toss
Red Bull strives to put our fans in the spotlight and make them the heroes of our story by enablin…
Instagram
Red Bull Rampage Behind-The-Scenes Instagram Story
Gamification
finalist
Red Bull Settle the Score
Esports competitions typically involve gaming fans in spectator mode only. Red Bull wanted to reinv…
Entertainment Apps
finalist
Red Bull TV
YouTube
Red Bull YouTube Channel
YouTube
finalist
Red Bull's YouTube Presence
In 2006, a beverage brand uploaded it's first video to YouTube, and in 2008, it launched its signat…
Event & Experiential
Red Carpet Ready: The Ritz-Carlton X 77th Emmys
How do you bring the spirit of luxury hospitality into televisions’ biggest night? For the 77th …
Pharma & Healthcare
finalist
silver honor
Red Dab? Red Flag
In the United States, endometrial cancer is the most common type of gynecologic cancer, but many pe…
TikTok
Red Light Challenge
Amazon Alexa gave us a big challenge: create content for their TikTok channel that captivates Gen Z…
Multi-Platform Partnership
,
Music & Dance
finalist
Red Lobster: Lobster & Shrimp Celebration / Shirley Cesar TV
The holiday season is a time for celebration, marked by indulgent traditional foods and gatherings …
Restaurants
finalist
Red Robin’s Resilient Strategy
Changing consumer demographics and the continuing evolution of dining trends have led to an increas…
Branded Series
,
Video Series
Red Rocks Trail Mix Sessions
Red Rocks Amphitheatre is a world-renowned venue situated in the foothills of the Rocky Mountains o…
Immersive
,
Live Events
,
Technology
,
Online Event/Activation
finalist
gold honor
Red Rocks Unpaused
Visible is a new phone service with a uniquely relevant offer - it’s entirely digital (sign up, pay…
Hospitality
Red Roof x Barbie Collaboration
In a thrilling collaboration during the summer of 2023, Red Roof teamed up with the year’s highest-…
Hospitality
finalist
audience honor
Red Rufus Takes TikTok In Honor of the PuppyBowl
Red Roof Inn has always been 100% pet friendly, but only 23% of new potential guests were aware of …
Brand Awareness Campaign
Red Sea International Film Festival
This global festival was a celebration of untold stories, diversity, women and youth empowerment wi…
Facebook
Red Table Talk Social Media Campaign
VIEW CASE STUDYFor the launch of Red Table Talk on Facebook Watch, we partnered with Facebook to en…
Instagram
Red Wax and Relax
Our objective on Instagram was to create a Maker's Mark lifestyle that was true to the heart of the…
Art Direction
,
Social Activism
finalist
Red Wednesday: Shining a Light on the Injustice of Persecution
As a call to stand up for religious freedom, Calvary Episcopal Church in New York City lit its faça…
Community Management
finalist
gold honor
Red White & Royal Blue Social Campaign
With the original novel having a strong following on BookTok, Red, White, & Royal Blue's social cam…
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