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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Other Platform Presence
finalist
audience honor
Tinder on Threads
Tinder’s goal when launching on the Threads platform in mid-2023 was to connect with its Gen Z audi…
TikTok Presence
Tinder on TikTok
The primary objective of Tinder’s TikTok community management has been to authentically engage with…
LGBTQ Community Engagement
finalist
audience honor
Tinder Presents “Once Upon a Bi”
“When you don’t see older versions of yourself mirrored in the media that you’re consuming at a y…
Mobile Campaign
Tinder x Amazon Prime's Upload: Boost Your Odds of a Date
Match Media Group and Amazon Prime Video teamed up to promote the release of a new Original series,…
Integrated Campaign
Tinder X Delta Dating Wall
Tinder's proprietary insights found that world travelers are more likely to be Swiped Right. Inspir…
Native Advertising
finalist
TINDER X EDGE® SHAVE GEL
Tinder and Edge® teamed up to give Millennial men a competitive edge in the dating world. Ou…
Brand Awareness Campaign, Branded Content, Global Campaign, Product Feature Video
finalist
Tinder: The Unofficial Dating App for Olympians
Tinder set out to establish the brand as the leading dating app for Gen Z by emphasizing authentici…
Contest or Promotion
finalist
Tinker Bottles
To further build Michelob ULTRA’s credibility within the NBA, the brand team up with iconic sneaker…
Innovative Media Buying Strategy
finalist
Tinuiti + KIND Snacks: First CPG Brand to Test NCSolutions' Buyer Driven Bidding on Facebook
With in-store purchases making up a vast majority of KIND’s revenue, historically Media Mix Modelin…
Reddit
audience honor
Tinuiti x Nautica: Leveraging Reddit To Stand Out During The Holidays
Certain verticals have exploded over recent years and new apparel brands are certainly one of them.…
TikTok Partnership
Tinuiti x Revlon: Exploding on TikTok with Megan Thee Stallion
Revlon wanted to help reinvigorate their brand with a fresh new face by partnering with celebrity i…
Pets & Animals
Tinuiti x Wag! Labs: ‘Home Alone’ for the Holidays
Wag! continues to focus on increasing their app users and driving in-app bookings for their walking…
Pets & Animals
Tiny Hamster
Reynolds Wrap, a 70 year old brand, wanted to reinvigorate itself for a younger, digitally savvy ge…
Video
finalist
Tiny Hamster’s Tiny Tiki Party
With a new product hitting the market, it can be difficult to gain awareness – especially when the …
Video Series
Tiny Hands
The "Tiny Hands" series aimed to use humor and novelty to showcase Hyundai's vehicle features in a …
Artificial Intelligence, Insights & Trends
finalist
Tipico: Bet Like You're From Ohio
The doors to online sports betting were about to open in one of the deep states of idiosyncratic fa…
Consumer Brand, Humor
Tire Prose
Because of the widespread uncertainty at the start of the 2020 pandemic, brands were avoiding April…
Humor
TITANÍQUE MAKES A SPLASH ON SOCIAL MEDIA
Our goal was to use humor to create a playful and culturally relevant online space for a show parod…
Organic Promotion
TITANÍQUE MAKES A SPLASH ON SOCIAL THROUGH ORGANIC PROMOTION
Our goal was to create a playful, inclusive, and engaging online community through niche social con…
Brand Voice
TITANÍQUE'S BRAND VOICE MAKES A SPLASH ON SOCIAL
To cultivate a zany, playful, and inclusive online community, we needed to craft an authentic and c…
Community Management
finalist
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Takeovers
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Instagram Presence
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Twitter Presence
finalist
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
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