THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
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finalist
Mazda Always-On Influencer Program
Mazda’s challenge was relevance at scale. In an industry category dominated by functional messaging…
Community Engagement
finalist
Mazda TikTok
Mazda joined TikTok without an existing presence, playbook, or paid support, yet the brand already …
Creative Use of Technology, Event & Experiential, Extended Reality, Gamification, Immersive, Interactive Content
finalist
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Brand Awareness Campaign, Business to Business, Integrated Campaign, Launch Campaign
finalist
McKinsey asks, “What’s your next brilliant move?”
On the eve of its 100th anniversary, McKinsey faced a rare challenge: not to reinvent itself, but t…
Short Form Video
McKinsey asks, “What’s your next brilliant move?”
Ahead of its 100th anniversary, McKinsey faced a fundamental storytelling challenge: how to explain…
Integrated Campaign
MDA 75th Anniversary: Legacy, Impact, Momentum
The Muscular Dystrophy Association’s 75th anniversary redefined what a legacy campaign can be. Rath…
Fitness, Health, & Wellness
finalist
Meet Eva: The Curious Nurse Who Transformed Healthcare Social Media
In healthcare, social media is too often a crowded, unimaginative space. Hospitals and health syste…
Single Post or Activation
Meeting Your Hero: Toothless Meet & Greet Announcement for Universal Epic Universe
Leading up to the grand opening of Universal Epic Universe, the Universal Orlando Resort social med…
Gaming
Mephisto Crashes the Game Awards
Initially released in 2023, Diablo IV, has been followed by a series of other expansions that have …
Branded Podcast
Merging Into Life
Merging Into Life is a biweekly podcast launched by AAA Northeast, intended to capture a younger Mi…
Micro-Site
Merrill Edge Estate Planning - Why It's Important
The "Estate planning – why is it important" experience was developed to address a critical gap in t…
Blog & Micro-blog
finalist
Merrill Market Briefs
Merrill’s Market Briefs blog series was created to help investors quickly cut through the noise of …
Business to Business, Instagram Presence, Pharma & Healthcare
finalist
Merz Aesthetics Instagram
In 2025, we set out to redefine what a global medical aesthetics company could be on Instagram. Our…
Brand Voice
Merz Aesthetics Instagram
In 2025, we set out to redefine what a global medical aesthetics company could be on Instagram. Our…
Animation, Entertainment, Instructional Video, Short Form Video
finalist
Mickey & Friends: Scroll Break
The objective of Mickey & Friends Scroll Break is to encourage users to stop scrolling and take a m…
Technology
finalist
Microsoft Developer TikTok Channel
As a leading name in the tech space, Microsoft recognized a gap in their reach on social media amon…
TikTok Presence
finalist
Microsoft Developer TikTok Channel
As a leading name in the tech space, Microsoft recognized a gap in their reach on social media amon…
Community Engagement
finalist
Microsoft Developer TikTok Channel
As a leading name in the tech space, Microsoft recognized a gap in their reach on social media amon…
Brand Voice, Business to Business, Technology
finalist
Microsoft: Yours to Build
“Yours To Build” accelerated Microsoft’s B2B growth by doing what competitors couldn’t: unifying a …
Non-Profit
finalist
Military Appreciation Month 2025
The Call of Duty Endowment was founded to give back meaningfully to the real-life heroes that inspi…
Multi-Platform Campaign
Miller Electric – Millermatic 211 PRO Product Launch
When Miller introduced the new Millermatic 211 PRO, it wasn’t just a product update, it was the evo…
Business to Business
Milliseconds on the Track. Milestones in Business.
Tata Consultancy Services (TCS) is one of the world’s most recognized enterprise technology brands.…
Animation, Brand Voice, Branded Series, Short Form Video
finalist
Minnie’s Daily Routines
Minnie’s Daily Routines was developed to reintroduce Minnie Mouse in a way that feels current to to…
Brand Awareness Campaign, Branded Content, Consumer Brand, Copywriting, Earned Media, Real Time Response, Short Form Video, Single Post or Activation
finalist
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
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