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Make it Universal and Rotten Tomatoes Present Seen on the Screen with Jacqueline Coley

Entered in Art & Culture Podcast

Objective

Seen on the Screen is a podcast that celebrates the intersection of art, identity, and storytelling by exploring the the craftsmanship of filmmaking, offering listeners an intimate, behind-the-scenes look at the people who shape the stories we see on screen. Hosted by Jacqueline Coley, Awards Editor at Rotten Tomatoes, this series goes beyond the traditional Hollywood interview format to uncover the human connection to film, diving deep into how movies resonate on both personal and societal levels.

The podcast is dedicated to celebrating the creative minds and artistic journeys behind cinema—from directors to composers, cinematographers, and beyond. Each episode offers guests the opportunity to share the moments that shaped their craft, the personal experiences that influence their work, and the transformative power of storytelling. Whether it’s Jon M. Chu reflecting on his vision for Wicked or Kris Bowers discussing how his life experiences shape his music for films like The Wild Robot, Seen on the Screen showcases the multifaceted nature of creativity in the entertainment industry.

The podcast set out to:

Through deeply personal and reflective conversations, Seen on the Screen brings the magic of filmmaking to life by focusing on the artistic process, the people behind it, and the profound influence stories have on culture.

Strategy

The vision for Seen on the Screen was to create a podcast that felt as intimate and creative as the art of filmmaking itself.

Crafting an Artistic Experience
Each episode of Seen on the Screen is designed to offer a dynamic and enriching experience for the listener. Jacqueline Coley’s warmth and expertise create a space where guests feel comfortable sharing their creative processes, struggles, and triumphs. The episodes strike a perfect balance between thoughtful reflection and engaging conversation, inviting listeners into the minds of filmmakers who are reshaping the cultural landscape through their work.

Celebrating Craftsmanship & Diversity
Seen on the Screen is not just about the big names in the industry—it’s about amplifying the diverse voices that contribute to the craft of storytelling. From the directors who shape narratives to the composers whose scores bring films to life, and the executives who help bring these projects to the world, the podcast showcases the craftsmanship of every individual involved in the creative process. This diversity of voices helps highlight the universal and culturally significant nature of art and storytelling.

Exploring the Cultural Impact of Film
Each episode explores how storytelling isn’t just entertainment but a reflection of our shared humanity. Through discussions about the power of film to shape culture, listeners gain a deeper understanding of how movies can influence society’s values, perceptions, and identities. Seen on the Screen emphasizes the deep connection between art and culture, showing how the stories we consume help define the world we live in.

Extending the Reach of Art & Culture
Seen on the Screen’s impact goes beyond the podcast itself. With viral content and millions of impressions, the podcast has successfully amplified key moments from each episode, turning thought-provoking insights into shareable, cultural conversations.

Results

Seen on the Screen is a testament to the transformative power of storytelling and the creative process that goes into filmmaking.

Key Achievements

By celebrating the artistry behind film, Seen on the Screen has deepened our collective appreciation for the craft of filmmaking and its impact on culture. Through every episode, listeners are reminded that storytelling is not just about entertainment—it’s a vital part of our cultural identity, shaping how we see ourselves and the world around us.

Seen on the Screen doesn’t just explore creativity—it celebrates its power to connect us all.

Media

Entrant Company / Organization Name

Universal Pictures

Links

Entry Credits