The Jurassic World franchise consistently seeks to capture the hearts of fans with content that’s not only on-brand but also hyper-relevant to the latest cultural moments. The goal was to amplify fan excitement around the viral Moo Deng meme, blending franchise lore with social trends to create an organic, attention-grabbing moment.
As the Moo Deng meme was sweeping across social media, the Jurassic World social team was quick to capitalize on the moment with authentic, playful content that spoke to the broader cultural conversation. Tapping into the power of real-time social listening and leveraging our deep understanding of fan culture, we executed an organic way-in for Moo Deng and our dinosaurs to entertain not just superfans, but the masses. This wasn’t just about a viral meme – it was about making Jurassic World feel timely and plugged-in with the audience in a fun and authentic way.
The meme became an instant sensation, racking up 6.2M views and 85k likes, rapidly gaining traction in the broader cultural conversation. It not only rose to the top of social brand participation but was also featured in multiple media outlets, further amplifying its reach. This moment proved that when you blend pop culture, franchise passion, and humor, magic happens–turning Jurassic World into the viral center of attention.
