Celebrate SpongeBob’s 25th anniversary by uniting creators big and small to flood the internet with his unmatched positivity. Nickelodeon and Paramount+ fuel viral moments, larger-than-life activations, and nonstop SpongeBob joy across social, gaming, consumer products, and live events.
We empowered creator superfans to make their coolest SpongeBob content ever—some with physical builds straight from Bikini Bottom. From a viral 25-ft SpongeBob statue to Roblox integrations of iconic moments, creators brought SpongeBob to life. At Kids’ Choice Awards, 350 creators made 500+ tribute videos (100M+ views). We hired 4 influencer SpongeTok Creator Consultants after a nationwide search, took over San Diego Comic-Con, and gave 125 creators the first bite of chef-crafted Krabby Patty interpretations to debut to their audiences. SpongeBob holiday Garriages capped off a year of fan-fueled, unstoppable IP evangelism.
- 500+ creators activated across platforms
- 100M+ views from Kids’ Choice Awards content
- 4 YouTube videos in the Top 10 trending simultaneously
- Roblox & Fortnite integrations reached millions
- First-ever SpongeTok Creator Consultant program launched
- Krabby Patty Event, Crocs, Ambassador programs, and live activations deepened engagement
