Somehow, GIFs can be the most relatable content on the internet. In just a couple quick seconds, a looping video can tell a whole story, a complex range of emotions, sum up a significant moment in history. Or it can simply put a smile on your face. These were some of the most inescapable GIFs of 2017.

If you’re a brand looking for recognition for your use of social media in this space, enter the Best Animated GIF Shorty Award.