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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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True Crime & Documentary Podcast
finalist
The Girl in the Blue Mustang
Dateline’s six-episode podcast series, “The Girl in the Blue Mustang,” told the story of the murder…
Event & Experiential
The Girls Are Eating
she/they ate (v): The colloquial term used to describe someone doing a great job at something re…
Facebook Campaign
The Glee Project Bing Fan Favorite
To engage our target audience of social media savvy young women, Oxygen created a season-long, mult…
Facebook Brand Presence
The Glee Project on Facebook
With nearly half a million fans and counting, The Glee Project Facebook page (http://www.facebook.c…
Tumblr Brand Presence
finalist
The Glee Project on Tumblr
Identifying the sizeable community of “Glee" fans on Tumblr and the opportunity the platform offers…
Mobile Campaign
finalist
The Glee Project OxygenLive app with Shazam
Oxygen's OxygenLive app with Shazam integration was part of Oxygen's overall engagement strategy to…
Best Use of Video
The Glee Project OxygenLive Finale Party
OxygenLive, Oxygen's award-winning multi-screen viewing experience, had its best event in network h…
Campaign for Television
The Glee Project Social Media Campaign
With a nearly 1.6 million follower total social universe at finale, Oxygen’s cross-platform social …
Social Media for News
winner
The Global Networks of CNN Dominate on Social Media
CNN is the worldwide leader in news and information delivery online, so it makes sense that CNN als…
Hospitality
finalist
The Godfrey Hotel Boston - Social Media Opening Announcements
-Generate excitement and awareness around the opening of The Godfrey Hotel Boston. This is the sec…
Launch Campaign
The Golden Bachelor Launch Campaign
After more than 20 years of fostering love on “The Bachelor,” “The Bachelorette” and “Bachelor in P…
YouTube Presence
finalist
The Golden Kobe Family
Golden Kobe Family’s mission is emotional and high-stakes, but growth was inconsistent: individual …
Brand Awareness Campaign, Event & Experiential
finalist
gold honor
The Gondola Getaway
Fiorucci is technically a nationally distributed, premium Italian meat brand that faces two main ch…
Multi-Platform Campaign
The Good Place
Bring The Good Place to The Bad Place (The Internet): TV fans no longer follow branded accounts for…
Instagram Story
The Good Place
Building anticipation for the Season 2 premiere of The Good Place, we wanted to bring fans into Mic…
Medium-Length Video
The Good Place - Janet Tech Support
Amazon's "Alexa" and Apple's "Siri" get all the credit for their unlimited knowledge and helpful di…
YouTube
The Grand Slams
How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First,…
Video
The Grand Slams
How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First,…
Social Media In Real Life
finalist
The Great American Bacon Barter
When Oscar Mayer launched their new Butcher Thick Cut bacon, our mission was to raise awareness for…
YouTube Partnership
finalist
gold honor
The Great American Golf Adventure
The team at GMC knows that breaking through the online noise requires big, bold creative swings wit…
Social Good Campaign
The Great American Milk Drive
Hunger impacts 1 in 6 Americans, including 16 million children, who do not have access to adequate …
Immersive
winner
The Great Big Giant MAX Creator Challenge
Adobe MAX is the company’s flagship annual creative conference, where product updates for tools lik…
Video Pre-Roll
finalist
audience honor
The Great Foodie Debate
7Up is seen in Pakistan as the perfect beverage that compliments all kinds of food. While that case…
Real Time Response
finalist
The Great Jayce Wars
As season two of the League of Legends Netflix series Arcane ascended back into the zeitgeist, Riot…
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