From the 4th Annual Shorty Awards
Best Use of Social Media in a Mobile Campaign
It’s hard to walk down any city street without bumping into a pedestrian more focused on his phones than his surroundings. This category will select the brand that most creatively and successfully raised the bar by the use of mobile as an integral channel to get their message across via social media. This could include custom branded apps, or other innovative and compelling use of mobile phones that successfully integrated with social media either as the main focus or as part of a campaign.
