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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 26 entries

Social Media Manager, Twitter Brand Presence, Twitter Hashtag, Campaign for Television
winner
@CharlieSheen
Charlie Sheen was the fastest to one million followers. The highest paid for a single tweet. He inv…
Awards Show
winner
2011 VMAs (Twitter/Tumblr + Twitter Tracker)
MTV harnessed its Twitter, Tumblr and second-screen savvy to break social media records during the …
Twitter Campaign, Boldest Campaign of 2011
winner
9/11 Commemoration
FRANK is a communications agency that believes in the power of storytelling. Using relevant mediums…
Viral Campaign
winner
BuzzFeed Schick Xtreme 3 Razorbombing
BuzzFeed partnered up with Schick and Edelman Digital to create a break-through social campaign tha…
Best Use of Video
winner
CNN Worldwide: The Royal Wedding of William & Kate
On April 29, 2011, millions of people around the world saddled up next to their tv sets tuned to CN…
Consumer Product or Service
winner
Dentyne Safe Breath Alliance
In 2011, Dentyne set out to ramp up sales and increase market share. To achieve this, the brand lau…
Campaign for Games
winner
Discover Your Legacy - Assassin's Creed: Revelations
To drive preorders for Assassin's Creed: Revelations we appealed to the franchise's rabid fan base …
Tumblr Brand Presence
winner
Doctor Who Tumblr
The Doctor Who Tumblr both drives tune-in for Doctor Who, BBC America's highest rated show ever, an…
Branded YouTube Channel, Social Media In Real Life
winner
Dodge Journey: The Search Engine for the Real World
The Dodge Journey was a vehicle with an identity crisis. Digital Kitchen was approached by Wieden+K…
Facebook Campaign
winner
HBO’s True Blood “Immortalize Yourself" Facebook Application
HBO tasked Definition 6 to create a unique promotional event for the Season Four Premiere of “True …
Branded YouTube Channel
winner
Kung Fu Panda 2 YouTube Brand Channel
To promote the May 26, 2011 release of Kung Fu Panda 2, DreamWorks Animation worked with digital ag…
Social Media Manager, Social Commerce
winner
Leanne Gault
With limited resources, Leanne has, in little over one year, built Viking’s fan base from 4000 to, …
Social Media for Sports
winner
MLB Fan Cave
TBDTBD
Facebook Campaign, Campaign for Television, Gamification, Awards Show
winner
Nickelodeon's 'Kids' Choice Awards 2011'
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true int…
Facebook Brand Presence
winner
Nickelodeon's 'SpongeBob SquarePants' for Best Overall Brand Presence on Facebook
In its 13th year, SpongeBob SquarePants is one of Nickelodeon’s most popular shows, touching the li…
Campaign for Television
winner
Psych HashTag Killer
PSYCH’S HASHTAG KILLER Launched this past fall in anticipation of the season premiere of Psych, …
Social Media Manager
winner
SpaceTweeps for Stephanie Schierholz!
Stephanie Schierholz is the Social Media Manager for NASA, the National Aeronautics and Space Admin…
Campaign for Film
winner
Super 8 Movie - Super 8 Secret
The Super 8 Movie online campaign was propelled to success by the partnership of Paramount Pictures…
Customer Service
winner
Support at the Scale of BlackBerry
How do you provide support to 75 million BlackBerry customers worldwide? With a strong, integrated…
Best Use of Video
winner
TED - Video Use in Social Media
TED - Ideas Worth SpreadingTED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 a…
Social Media for News
winner
The Global Networks of CNN Dominate on Social Media
CNN is the worldwide leader in news and information delivery online, so it makes sense that CNN als…
Boldest Campaign of 2011
winner
VH-1 Do Something Awards: Give a Shit
To raise awareness of VH1’s Do Something Awards, VH1 created its own spoof charity called “Give a S…
Live Television
winner
VMA Twitter Tracker
MTV combined its Twitter, Tumblr and second-screen savvy to break social media records during its 2…
Mobile Campaign
winner
VMA Twitter Tracker for iOS for Verizon
MTV’s innovative Twitter Tracker, presented by Verizon, was integrated into the VMA pre-show and br…
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