From the 4th Annual Shorty Awards
Best Integration of Social Media with Live Television
Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it’s citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television. For campaigns that promote TV shows, see Best Social Media Campaign for Television.
