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11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Websites & Apps
Strategy & Engagement
Video by Platform
Video Content

Shorty Awards Winners & Nominees

Select Competition
Brands & Organizations Influencers Social Good
Additional Filters
Environment & Sustainability, NGO
finalist
“Valen’s Reef,” Conservation Comes to Life in Virtual Reality
The world's oceans are under severe threat, but we know one method -- community-based conservation -- can make a measurable difference. Until now, the best way to inspire policymakers, business leaders and everyday citizens to engage and invest in our work was to take them on ...
Education
finalist
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school earning loyalty programs. By simply clipping Box Tops coupons from hundreds of participating products, families can earn cash for their school to purchase books, field trips, play...
Social Justice
Campaign to End Social Media Surveillance of Activists
As the country is faced with how to address, recover from and prevent terrorist attacks, surveillance tools are being rolled out under the guise of increasing public safety. Unfortunately, too often, surveillance tools are used to target some of the most marginalized communiti...
Corporate-Community
finalist
FIRST and Corporate Sponsors #makeitloud for STEM & Innovation | Instagram Takeovers
Famed inventor Dean Kamen founded FIRST in 1989 with a vision: to transform culture by creating a world where scientists and engineers are celebrated as widely and loudly as athletes and celebrities. FIRST has become the world's #1 child-serving non-profit advancing STEM educa...
Entertainment
Forsaken 4 Million Trailer Views
Forsaken is directed by Jon Cassar starring Kiefer Sutherland, Donald Sutherland, Demi Moore, Michael Wincott and Brain Cox. Nominated for multiple awards including Canadian Screen Awards, Edinburgh International Film Festival etc., the movie achieved lot of positive reviews f...
Business to Business
finalist
Key for Key™ by Concierge Auctions and Giveback Homes
Luxury real estate auction marketplace Concierge Auctions has created a unique giving program: Key for Key™, where for every home Concierge Auctions sells through their luxury real estate auction platform, a home is built for a deserving family alongside Giveback Homes. The am...
Pro Bono, PSA
finalist
NO MORE PSA Campaign: Ending the Silence Around Male Sexual Abuse
Joyful Heart's ground-breaking, celebrity-driven NO MORE PSA campaign calls on society to end the silence and inaction around sexual assault and domestic violence.In 2016, we built on its success to address the myths and excuses surrounding male sexual abuse.Male survivors are...
NGO
finalist
Pinning Women’s History Month With Free Media From Wikipedia
The 36 million freely licensed images on Wikimedia Commons are for the most part undiscovered by the public. Few people see the beautiful historic, artistic, and community-created photos, GIFs and videos that Wikipedia's media repository has to offer. At the same time, there h...
Animal & Wildlife
winner
The Extraordinary Honey Bee
Häagen-Dazs recognized early on that the bee population has been steadily declining for years. Bees pollinate one-third of the world's crops. This extends to Häagen-Dazs Brand ice cream as well; one-third of its flavors are made possible by bees.In 2008, Häagen-Dazs launched t...
Fashion, Beauty & Luxury
winner
The First-Ever All-Female Football Pregame Show
In America, women make up nearly half of football's 150 million fans and one-third of the audience for sports coverage. But when it comes to media coverage, women and their opinions are often left on the sidelines. In the 97-year history of American football, there has been on...
Public Health
Together: Nothing is Impossible
The main objective of the "Together: Nothing is Impossible" campaign was to raise awareness for cancer research and USA Track & Field (USATF) youth programs. The donated funds would go toward targeting the prevention and early detection of cancer, prioritizing the importance o...
Contest or Promotion, Corporate-Community, Animal & Wildlife, Retail & E-Commerce, Multi-Platform Campaign, Twitter Presence
winner
Zappos.com Pawlidayz Campaign
Zappos and partners wanted to provide something special to our customers that money could not buy - the love that comes with rescuing a pet from a shelter. From Nov. 25, 2016 to Nov. 28, 2016 (Black Friday to Cyber Monday), Zappos sponsored free dog and cat adoptions at Best ...
News & Media
'Illegal birth' in Qatar
In December 2012, Catherine, a Philippines national, emailed Doha News journalist Victoria Scott to ask about Qatar's laws regarding giving birth unmarried. Unfortunately, her questions - and Victoria's answers - came too late.Catherine gave birth two weeks later, and was arre...
PSA
finalist
'Witness the Power of Story'
"Anytime you turn on the news, you see young, African-American men being led away in handcuffs." – Vanache Nnadi, on the BET PSA in this campaign.In November 2015, Viacom launched the "Witness the Power of Story" campaign in partnership with WITNESS, the global human rights or...
Video
"Fierce Compassion"
We aimed to create a powerful inspirational video to open the Skoll World Forum event to set the tone of its theme: "Fierce Compassion". The video would also be promoted online and was intended to consider their place in today's sociopolitical issues and tensions, to provoke a...
Entertainment, Social Justice, Influencer & Celebrity
finalist
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a host of amazing individuals wanted to make a difference by collaborating on the creation of a charity record and lyric video to get people involved and raise money for those affe...
Youth & Family, Call to Action
"If You Mentor Me..."
MENTOR believes in youth speaking for themselves. "If You Mentor Me…" is a compelling reminder of the potential and power of mentoring relationships to build bridges and expand possibilities -- for young people and adults alike. We believe that these mentoring relationships pl...
Civic Engagement, Government & Politics, Humor
finalist
"Just Like Scott Pruitt" Real Estate Ad
Scott Pruitt, Trump's former administrator of the Environmental Protection Agency, was corrupt beyond belief, using his position for personal benefit and grossly abusing taxpayer money to fund a comically lavish lifestyle. He also opened the EPA's doors to corporate polluters,...
Virtual Reality, Storytelling
finalist
"My Africa"
Through virtual reality, Conservation International is able to bring people face-to-face with the communities on the front lines of conservation. Until now, the best way to inspire people to engage and invest in our work was to take them to our field sites to experience our wo...
Social Justice
"My Motto: Veterans Edition"
"My Motto: Veterans Edition" was created in partnership with the national veteran campaign Got Your 6 to honor Asian American veterans for Asian Pacific American Heritage Month (May). Asian Americans are constantly labeled as perpetual foreigners and aren't usually associated ...
Education
"Not on My Watch"
As part of their 1 Million Project, a campaign designed to help close America's homework gap by providing one million free devices and wireless service to high schools/districts for their low-income high school students who do not have home internet access, Sprint partnered wi...
PSA
finalist
"Rad Dads"
In partnership between The U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse and Ad Council, SoulPancake created a video series to encourage dads to play an active role in t...
Music & Dance
finalist
"Raised For Incarceration"
SoulPancake is a company rooted in human connection, understanding, and asking life’s big questions—even the hard ones. In October of 2017, we launched GATEWAYS, a six-part docu-series dedicated to bringing a human face – and story – to incarcerated youth and to showcasing the...
On a Shoestring
"Seeding Opportunity"
The Clinton Foundation is currently working with nearly 115,000 smallholder farmers in places like El Salvador, Colombia, Haiti, Rwanda, Malawi, and Tanzania to improve agricultural practices, increase yields, and enhance market access, so that these farmers can better support...
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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City