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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Extended Reality
Premier League Trophy Hunt
The inaugural Premier League Summer Series presented an opportunity to captivate American fans. Des…
TikTok Presence
Premier League USA on TikTok
The Premier League's official USA TikTok channel was launched to serve as a discovery platform for …
Integrated Campaign
Prenuvo Whole Body Scans
One of the biggest challenges in our industry is creating a medical and mainstream brand that is ea…
Business to Business
Prepare for the Impossible
With many using DVRs to skip commercials, product placement within entertainment provides an unavoi…
Website/App
Presbyterian Church (USA) Website Unification
The launch of pcusa.org represents a significant transformation in the Presbyterian Church (USA)’s …
Government & Politics
,
Instructional Video
finalist
President Clinton Explains How to Make A Peace Treaty
ATTN: is a media company that breaks down important societal topics and conversations into digestib…
Contest or Promotion
Pretty Little Liars - Pretty Little Campaign
The #PLLarmy is one of the most creative, loyal & engaged fan bases in the television universe. In…
Twitter Campaign
Pretty Little Liars #FatAlFinale RIP Mona Campaign
To get fans buzzing about the summer 2014 finale of Pretty Little Liars, we created a multi-platfor…
Hashtag on Twitter
Pretty Little Liars #PLLReaction Campaign
After previous big plot reveals on Pretty Little Liars, we noticed a trend among fans in the social…
Twitter Campaign
,
Campaign for Television
winner
Pretty Little Liars #TheBetrAyal campaign
Pretty Little Liars is known for generating a lot of social media buzz but we needed to take it to …
Television
Pretty Little Liars #WorldWarA Campaign
To get fans buzzing about the summer 2013 finale of Pretty Little Liars, we created a multi-platfor…
Facebook Campaign
Pretty Little Liars Finale Party Sponsored by It Can Wait
AT&T partnered with ABC Family to utilize the power of Pretty Little Liars' passionate Facebook aud…
Instagram Presence
Pretty Little Liars Instagram
Pretty Little Liars is known for thrilling OMG moments that keep fans on their toes & gorgeous sta…
Snapchat
Pretty Little Liars Snapchat Account
With Snapchat becoming increasingly popular with our target audience, we decided to launch a PLL S…
Twitter
Pretty Little Liars Summer Finale Campaign
For the past six seasons, the identity of A, the anonymous villain on Pretty Little Liars, has been…
Multi-Platform Presence
finalist
bronze honor
audience honor
Pretty Little Liars: Original Sin
As the world of Pretty Little Liars expanded to introduce fans to Millwood’s five new Liars, we nee…
Product Feature Video
winner
audience honor
Pretzel Crust Island
The core idea driving this work was to transform a product relaunch into genuine entertainment. Lit…
Pharma & Healthcare
,
Regional Campaign
finalist
gold honor
Preventing is better than predicting
Breast and prostate cancers are the most common in Brazil, yet one in four Brazilians still doesn’t…
News
PRI’s The World: Connecting US listeners to a global conversation
Social media has become an extension of the voice of The World, a weekday public radio program host…
Physical & Digital
finalist
bronze honor
Priceless Elevator Pitch
The small business industry has been growing, but MasterCard was offering no reason for small busin…
Video Pre-Roll
winner
audience honor
Prickly
Scotts wanted to show that the faster you treat weeds with Scotts Weed B Gon, the less annoying the…
LGBTQ Community Engagement
PRIDE 2021
For HBO Max’s Human By Orientation PRIDE 2021 campaign, we were dedicated to growing our presence o…
LGBTQ Community Engagement
Pride Is Love
The "Pride is Love" series stands out as a beacon of inclusivity, authenticity, and support within …
Blog & Micro-blog
finalist
Pride Toolkit: A Small Business Guide to Pride
In June, the QuickBooks Content Marketing team put together a digital Pride toolkit for small busin…
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