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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Tumblr Brand Presence
finalist
Now You're Cooking
To help ambitious home cooks get more creative and inspired, appliance manufacture Electrolux and c…
Viral Campaign
winner
Old Spice Muscle Music
Old Spice’s continual challenge is to find new ways to engage young guys. With this effort, we part…
Social Media Manager
finalist
Omar Todd - Sea Shepherd Technical Director
Established in 1977, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marin…
Customer Service
OnStar
When you’ve got 6.4 million people depending on you every time they get in their vehicle, you need …
Pinterest Brand Presence
finalist
OnStar - Pinterest
If only one word could describe OnStar, it would be “Connections" – connections with subscribers, c…
Instagram Brand Presence
finalist
Oreo Cookie This/Creme This
It was time to find out the answer to humanity’s most important question: cookie or creme? Oreo’s v…
Facebook Advertising, Facebook Campaign
winner
PandaQuest: Be the Next Chengdu Pambassador
When you think of visiting China, you might consider the history of Beijing, the sophistication of …
Instagram Brand Presence
Pantone Tells Colorful Story on Instagram
On December 6, 2012, Pantone LLC, the global authority on color and provider of professional color …
Twitter Campaign
Patagonia Vote the Environment
Patagonia executed a campaign with multiple touch-points to empower consumers to rally around a com…
Twitter Campaign
PayPal #TreatYourself
While retailers leverage Valentine’s Day to promote prix fixe menus for two, heart-shaped boxes of …
Facebook Brand Presence
Peanuts Worldwide (Snoopy): Facebook
Snoopy, the iconic character created by Charles Schulz joined Facebook to create a community for li…
Twitter Brand Presence
Peanuts Worldwide: @Snoopy
Peanuts Worldwide introduced @Snoopy to Twitter to provide a new form of distribution for the iconi…
Facebook Campaign, Consumer Brand, Fortune 500 Brand
winner
Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along wi…
Twitter Brand Presence
finalist
Pepsi: Live for Now
2012 was the year for Pepsi to Live For Now and we wanted to get the word out. We weren’t going to …
Best Use of Video
Pine-Sol's Un Canto Al Cambio
Pine-Sol launched “Un Canto Al Cambio", to honor Latina women and their individual stories of trans…
Live Television
winner
Play Live on Watch What Happens Live
BRAVO is more than TV. BRAVO is known for innovation and surrounding our fans with layers of engage…
Social Media In Real Life
Plink
Launched in January Plink is an online-to-offline loyalty program that rewards members for dining a…
Facebook Campaign, Financial Services
finalist
PNC Neighborhood Wishlist
Attitudes towards banks are at an all time low. Why would anyone “like" one on Facebook? To give pe…
Celebrity Campaign
finalist
Pocket Like It's Hot
We needed to capture the hearts and stomachs of college age males across the U.S. The answer was to…
Twitter Campaign
finalist
Portlandia Twitter Co-Op
The Portlandia Co-Op campaign helped kick off Season 3 by rallying fans and rewarding their avid po…
Twitter Campaign, Campaign for Television
winner
Pretty Little Liars #TheBetrAyal campaign
Pretty Little Liars is known for generating a lot of social media buzz but we needed to take it to …
Social Media In Real Life
Propel - Just Dance 3
The campaign’s hub was the Xbox 360, where a branded destination informed users how to enter the on…
Mobile App in a Campaign, Gamification
Propel - Kiip
Propel worked with Kiip to develop a custom program that took advantage of their existing rewards n…
Social Media In Real Life
Purina Cat Chow: We are Cat People
Cat owners, by and large, are a misunderstood group. Purina Cat Chow wanted to take a stand for cat…
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