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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 14 entries

Financial Services, TikTok, TikTok Partnership
finalist
Blimp Yourself
Every year during March Madness, brands battle for attention in a field more crowded than the tourn…
Humor, Retail & E-Commerce, Storytelling
winner
audience honor
Fruit of the Loom Brings the Beloved Fruit People to TikTok
Fruit of the Loom is an iconic brand dating back to 1851 that constantly refreshes and repositions …
Hospitality, Travel & Tourism, Humor
finalist
Hampton by Hilton: Great Hair Day
The challenge for any hotel brand today is to stand out and be remembered in the crowded and compet…
Gamification
finalist
gold honor
Hilton Suites Brands "Guess How Spacious"
With travel spaces getting more cramped every year (i.e. airplane leg room), it became the Hilton S…
Financial Services, Multi-Platform Partnership
finalist
audience honor
Multiple Taylors
Capital One wanted to provide more perks and access with our Venture X travel credit card—so we par…
Restaurants
winner
Not for Sharing
Even when we might want to consume an entire pizza for lunch, most people are looking for options t…
Restaurants
winner
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Real Time Response
finalist
gold honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Food & Beverage
finalist
gold honor
audience honor
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Ch…
Food & Beverage
finalist
Popeyes Marinating Machine
Popeyes chicken is delicious–this is a fact. But few know it's because they marinate their chicken …
TikTok, TikTok Partnership, Travel & Tourism
winner
silver honor
Southwest Airlines Shoppable Flights
This Information is Confidential.
TikTok Presence
finalist
The ReFresh: How Stanley rebooted their classic brand via TikTok
TikTok is at the heart of Stanley’s classic brand, helping it evolve from a 110-year-old outdoor br…
Government & Politics
finalist
U.S. Air Force SERE Challenge
Special Ops Airmen are some of the hardest to recruit because of the physical and mental stamina re…
Financial Services, TikTok Partnership
finalist
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…