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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
SEO & SEM
winner
GoArmy.com: Building a Better Army
When we inherited the U.S. Army’s recruiting site, GoArmy.com, the site had grown wild—massive, dup…
Pharma & Healthcare
Going “Beyond the Bleed” in Hemophilia
One million people are affected by hemophilia, a chronic bleeding disorder that impairs blood clott…
Storytelling, Technology
finalist
audience honor
Going beyond traditional brand storytelling with Microsoft Unlocked
Human Stories, Powered by Technology Microsoft Unlocked is a platform designed to shift the narr…
Multi-Platform Campaign
Gold Bond + Sport’s Illustrated Swimsuit Legends
Establish Gold Bond as the go-to authority in body skincare by leveraging a bold, culturally releva…
Documentary, Long Form Video
Gonzalo’s Journey🚌: Cleft Transformed in Bolivia
Each year, about 1 in 700 children are born with cleft lip and palate, or an opening in the lip and…
Branded Content
Good Trouble Farewell Social Campaign
How do you say goodbye to beloved characters after 10 years, straddling across two different series…
YouTube Presence
finalist
gold honor
audience honor
Good Work
Studies show that young people are more likely to remember and share news/information that’s delive…
Other Podcast Genres
finalist
Goodnight Bedtime Stories
The idea driving this project was to give caregivers a tool in their nightly routine to help their …
Humor
finalist
audience honor
Goodyear Blimp is Funny?!
You know how maddening it is when someone says their target audience is “everyone”? Or when someone…
Medium-Length Video, Product Feature Video
finalist
silver honor
Google – Welcome to the Gemini era
  Gemini, formerly known as Bard, is a generative artificial intelligence chatbot. Based on the …
Brand Awareness Campaign, Branded Content, Data & Insights, Long Form Video, Multi-Platform Campaign, Storytelling, Technology
winner
bronze honor
Google — Year in Search 2024
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments. In 2024,…
Instagram
Grabbing Life by the Groupon: Shoplooks Campaign Drives Authentic Connections
Shoplooks, a rapidly growing influencer marketing network, partnered with Groupon to design a campa…
Commercial Creator of the Year
winner
Grace Wells
When Grace Wells picks up a random object, the internet pays attention—and brands take notes. With …
Artificial Intelligence, Brand Voice, Food & Beverage
finalist
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Launch Campaign
finalist
Greys Anatomy Launch
In the weeks leading up to the return of Grey’s Anatomy on ABC (Season 20 premiere), Hulu acquired …
Integrated Campaign, Real Time Response, Use of Viral Content
finalist
gold honor
Grimace Effect
On June 12, 2024 McDonald's Grimace celebrated his birthday by taking the mound for a New York Mets…
Live Video, Organic Promotion, Restaurants
finalist
silver honor
bronze honor
Grimace in Canada
McDonald’s Canada was looking to drive relevance and foot traffic amongst a younger audience. As a …
Contest or Promotion, Data & Insights
finalist
gold honor
bronze honor
Grubhub Special Delivery
THE MOST ANTICIPATED MOMENT IN DELIVERY HISTORY We spent months listening to customers talking a…
Music Video
finalist
GRWMusic
With this campaign, e.l.f. wanted to address the lack of representation of different identities wit…
Brand Partnership
Gypsy Rose Blanchard Partnership
With unprecedented public interest surrounding Gypsy Rose Blanchard's release from prison, Hulu sei…
Brand Partnership, Multi-Platform Partnership
finalist
H&M and Meta partner on ‘Find Your Beach’ summer campaign
From June to August 2024, H&M partnered with Meta on a summer campaign in the US titled ‘Find Your …
Brand Awareness Campaign, Event & Experiential, Retail & E-Commerce
finalist
bronze honor
H&M Hosts Global Event Series Culminating with Surprise Charli xcx Concert in Times Square
Last fall, H&M embarked on a strategic plan to elevate their brand experience and reignite their fa…
Branded Content, Gaming
finalist
silver honor
Haaland for the Win! Clash of Clans x Erling Haaland
We were approached by Axis Studios and The David Agency on behalf of Supercell to encourage lapsed …
Auto
finalist
Hands-Free Road Trip
Lincoln wanted to take its new hands-free BlueCruise technology for a test drive. And as it turns o…
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