THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
None

By Industry

Consumer Brand

Zappos: #ImNotABox Campaign
Zappos THINK, Variable
Winner

Entertainment

Here To Stay
Spotify
Winner

Financial Services

2015 Special Olympics: #PassTheFlame
Hill Holliday, Bank of America
Winner

Government & Politics

NYC Commission on Human Rights: "Look Past Pink and Blue" Transgender Bathroom Rights Campaign
NYC Commission on Human Rights, Miller Advertising, Fluent 360
Winner

Hospitality & Travel

Expedia Dream Adventures
Expedia, 180LA, All360 Media, Pixel Rain
Winner

News & Media

2016ish with Liz Plank
Vox.com
Winner

Retail & E-Commerce

Zappos: #ImNotABox Campaign
Zappos THINK, Variable
Winner

Technology

Codemoji
Mozilla and TODO
Winner Around the World in 200 Milliseconds
Conversant, Federation for Internet Alerts
Winner

Business to Business

#ISurvivedEbola
Vulcan Productions and PCI Media Impact
Winner

Fashion, Beauty & Luxury

Savers Rethink Reuse
Edelman, Savers
Winner

Food & Beverage

Honey Maid: Wholesome Button
Weber Shandwick, Honey Maid
Winner

Health & Fitness

The Erase Hunger Project
Saatchi & Saatchi Wellness, Crossroads Community
Winner

Live Events

Red Nose Day 2016
McBeard, NBC Entertainment & Comic Relief
Winner

NGO

#sharethemeal with a kid in need
ShareTheMeal
Winner

Sports

#MoreThanMean 'Faces' Online Harassment of Women in Sports
One Tree Forest Films, Just Not Sports
Winner

Television

Prison Kids - America's Crime on Children
Fusion
Winner

By Cause

Animal & Wildlife

Can Puppies Fix Boredom? #PowerofPuppies
SoulPancake, Reach Agency , Purina Puppy Chow
Winner

Developing Nations

#ISurvivedEbola
Vulcan Productions and PCI Media Impact
Winner

Emergency Relief

Airbnb Disaster Relief
Airbnb
Winner

Poverty & Hunger

#sharethemeal with a kid in need
ShareTheMeal
Winner

Social Justice

#MyPotential: Leveraging Storytelling to Transform America’s Criminal Justice System
#FREEAMERICA, Friends At Work, Propper Daley
Winner

Civic Engagement

ACT/ART: Criminal Justice Reform
Deep Focus/Moment Studio, ACT/ART
Winner

Education

MTV Pants Off
Viacom
Winner

Environment & Sustainability

Paddle to Paris
Purpose, AMPB, COICA, Ford Foundation
Winner

Public Health

Texting vs Drinking
MullenLowe, Safe Roads Alliance
Winner

By Campaign

Integrated Campaign

Macy's Wish Writer
Macy’s, Make-A-Wish, & J. Walter Thompson
Winner

Pro Bono

The #62MillionGirls Yearbook
Edelman, Girl Rising
Winner

Mobile Campaign

#sharethemeal with a kid in need
ShareTheMeal
Winner

On a Shoestring

Venmo Micro Hack
Deutsch, WATERisLIFE
Winner

By Overall Presence

Instagram Presence

VideoMeals - Quick, simple and healthy meals presented in short 15 second videos
VideoMeals
Winner

Facebook Presence

Food, Inc.
TakePart
Winner

Content & Strategy

Live Streaming

Turning Tables On Cancer
Circulate, Flux Broadcast, Listen UP, DJ EZ & Cancer Research UK
Winner

Real Time Response

#ShootATweet
Left Field Labs, That Carl, Shoot A Tweet
Winner

Hashtag

Dove: Dear Media
Razorfish, Dove
Winner

PSA

#MoreThanMean 'Faces' Online Harassment of Women in Sports
One Tree Forest Films, Just Not Sports
Winner

Video

Moms for Transgender Equality
Human Rights Campaign
Winner

Partnerships

Corporate-Community

Care Counts
DigitasLBi, Whirlpool
Winner

Business-NGO

Energy Poverty & The Electrify Africa Act: How Africa Is Hacking Its Energy Crisis
Discovery Digital Networks
Winner

Influencer & Celebrity

I Am A Witness
Ad Council
Winner