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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 24 entries

Social Media Manager, Twitter Brand Presence, Twitter Hashtag, Campaign for Television
winner
@CharlieSheen
Charlie Sheen was the fastest to one million followers. The highest paid for a single tweet. He inv…
Twitter Hashtag
#1yeartogo
The #1yeartogo campaign created what Mashable.com called ‘a new Olympic event – competitive tweetin…
Twitter Hashtag
finalist
#Couchgating
Game Day is big business for sports fans, yet weather, costs, bad seats and limited access to fanta…
Twitter Hashtag
finalist
#FollowMeMTV
MTV has turned the concept of #FollowFriday on its head -- rather than pushing its own recommendati…
Twitter Hashtag
#LookforLogitech at CES
At the 2013 International Consumer Electronics Show (CES) Logitech’s goal was to build a strong sho…
Twitter Hashtag, Promoted on Twitter
finalist
#resolutionsGIRLSbreak
Given the premiere date of Season 2 on January 13, HBO harnessed the popularity of the New Year’s E…
Twitter Hashtag
#RockTheWorld really Rocks!
The LinkedIn Rockstars #RockTheWorld of our friends and fans. We use Twitter to inspire and lead pe…
Twitter Hashtag
finalist
#TwinterWonderland: Tweet for Snow (and Hurricane Sandy Relief)
In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks befo…
Twitter Hashtag
finalist
#WalkingDeadNT1 : The First Zombie Attack on Twitter
For the belated launch of "Walking Dead" in the French market, we captured existing fans -- and new…
Twitter Campaign, Twitter Hashtag
#WantAnR8
What is social media when it really comes down to it? It’s listening to people, right? It’s actu…
Twitter Hashtag
30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
In early 2011, the American Airlines became the first domestic legacy carrier to launch official so…
Twitter Hashtag, Social Media In Real Life
A&E Duck Dynasty Virtual Duck Call
To promote Duck Dynasty, a reality TV series about a Redneck family with a passion for duck hunting…
Twitter Hashtag
CLEAR Scalp & Hair Beauty Therapy™ Launch
Unilever partnered with Weber Shandwick to launch a revolutionary line of shampoos and conditioners…
Twitter Hashtag
winner
CountonKobe
January 22nd, 2013 marked the 7th anniversary of Kobe Bryant’s legendary 81pt game. To celebrate th…
Twitter Campaign, Twitter Hashtag, Campaign for Television
Discovery - Moonshiners Season 2
In partnership with Buzzfeed and Kings County Distillery, we worked together to build buzz around t…
Twitter Hashtag, Social Media for News
finalist
Fake Hurricane Sandy Photos: Help Us Identify #FakeSandy Pictures
As Hurricane Sandy made landfall in the US, there was a significant amount of misinformation spread…
Twitter Campaign, Twitter Hashtag
finalist
Hershey's Cookie Headquarters (#CookieHQ)
Whether it’s a seasoned baker or novice in the kitchen, everyone needs a little help to ensure thei…
Twitter Hashtag, Social Media for Sports
finalist
Miller Lite Ask An Expert
Fantasy Football players are always looking for a competitive advantage. So we allowed them to twee…
Twitter Hashtag, Social Media for Sports
Miller Lite Brad K #2Tweets
Brad K. was a Twitter celebrity, but NASCAR banned tweeting for the final race of the season. No pr…
Twitter Hashtag
finalist
Orange The Feed - #ThisSummer
We wanted to give our users Summer plans a blockbuster makeover. We enlisted the help of a voiceove…
Twitter Hashtag, Branded YouTube Channel
State Farm & YouTube Coachella Live Stream 2012
We did not just sponsor the Coachella Music Festival. We focused on what people were missing and d…
Twitter Hashtag
TLC's Here Comes Honey Boo Boo
With their curious language and hilarious one-liners, the Georgia-based family at the center of TLC…
Twitter Hashtag
Tweet to Shoot
Nerf guns are very much a part of our agency’s culture. On a given day, we take them apart and modi…
Twitter Hashtag
finalist
WWE and Komen For The Cure team up for #RiseAboveCancer
In Fall 2012, WWE partnered with Susan G. Komen for the Cure, a non-profit working to raise aware…