Best in Gender Equality in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best in Gender Equality

This award honors a program, project, or initiative that encourages and fights for equal rights, responsibilities and opportunities for all genders.

See previous winners and honorees here.

Winner

Gender Equality

ROMA Social Impact Campaign

ROMA centers on the story of Cleo, an indigenous woman who works as a live-in domestic worker for a middle-class family in 1970s Mexico City. ROMA had a worldwide release on Netflix December 14, 2018, bringing Cleo’s story to 190 countries and 140 million subscribers. “The role of the domestic worker, which in many movies is secondary, ta…

Finalists

Gender Equality

Goldman Sachs 10,000 Women Portraits Campaign

In 2008, Goldman Sachs (GS) launched the 10,000 Women program (10KW) to provide women entrepreneurs around the world with a business and management education, mentoring and networking opportunities, and access to capital. To date, the initiative has reached over 10,000 women from across 56 countries and has resulted in immediate and sustained busi…

Gender Equality

Me Too Movement - Terry Crews PSA

We were honored to partner with Deutsch and Tarana Burke, founder of the Me Too Movement, to bring stories to life that will hopefully inspire both survivors and supporters within the movement. Since the movement first got off the ground, we were heartbroken by the accounts that were being shared. The sheer volume was, and still is, eye-opening. W…

Gender Equality

New life for waste flowers, and for these women too

Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation that tells stories across Asia to inspire people online to take action and create a positive impact in the world. When it comes to gender equality, India is ranked 95th out of 129 countries. OBW searched for stories of people on the ground he…

Gender Equality

Project #ShowUs

Worldwide, 70% of women — inclusive of all female-identifying and non-binary individuals — say they still don’t feel represented in media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who women are, what they should look like, and what they can/can’t achieve. Every day, women’s health, rel…

Gender Equality

The Wage Gap: A Scary Truth

On average in the US, women earn about 80 cents for every dollar men make and women of color make even less. And while the public is increasingly aware of the wage gap between men and women, awareness alone hasn't moved the needle. To end wage inequality, The Women's Foundation works to do more than just inspire conversation. They're dedicated to …

Gender Equality

WNBA: Take a Seat, Take a Stand

When the WNBA launched in 1997, it raised the ceiling for female athletes and became a symbol of progress beyond the sports world. But on the eve of its 22nd season, the league had a serious challenge. Though they’d long been an advocate for equality on the court and off, they weren’t seen as a major player in the modern women’s movement as it gai…

Nominees

Gender Equality

#BalanceForBetter - Gender Equality in Saudi Arabia

With advancements in the Kingdom of Saudi Arabia and the implementation of Vision 2030 - a series of economic and social reforms to drive progress across the nation, the kingdom is currently witnessing a new era filled with hope towards social and economic progress. Among the many announcements defined in Vision 2030 is a determination to reinforce the cont…

Gender Equality

Catalyst — a global non-profit whose mission is to help create workplaces that work for women—discovered through their pioneer workplace research that unconscious gender bias is at the heart of gender inequality. Currently this systemic issue is one of the leading reasons we’re still 202 years away from achieving equality and because it’s unconscious even …

Gender Equality

In the past years, Nike has stood out for its communication, reflecting social climate change. The company has been building a distinctive narrative starting with its 30th anniversary campaign, starring Colin Kaepernick and his struggle against racial prejudice in the NFL, followed by “Dream Crazier,” a campaign featuring Serena Williams, in which the tenni…

Gender Equality

Capturing Share of Heart- Ladki Haath Se Nikal Jaaeyegi

Background: In India only 1 in every 5 girls who enter 1st grade, completes 10th grade. 50% of girls drop out before secondary school. (Source: NanhiKali.org) Reuters stated that India was the most dangerous country for women in 2018. Female foeticide is still rampant in the country. In many parts, girls are denied basic nutrition. The World Econom…

Gender Equality

Closing the Crop Gap

Through “Closing the Crop Gap,” we set out to raise awareness about issues related to the Crop Gap, highlight the importance of closing it, create content that evokes an emotional connection with our audience with an incentive for them to help be part of the solution and increase awareness of the brands involvement with sustainable agriculture, our commitme…

Gender Equality

Money Is Changing 2.0

The problem: After years of struggling to truly understand Millennial women or speak to them in a thoughtful, meaningful way, the entire financial category was steadily losing their attention, and their loyalty. Meanwhile, this demographic’s economic power steadily increasing, making 85% of household purchasing decisions. It became clear that Visa needed to…

Gender Equality

NowThis x TIME'S UP media partnership

On National Equal Pay Day (April 2, 2019), NowThis -- the #1 global news brand on mobile -- launched an exclusive media partnership with TIME’S UP. The partnership features NowThis-produced timely news videos across its mobile platforms that spotlight key policy initiatives affecting women in the workplace, as well as the challenges and successes of working…

Gender Equality

Period: The Bloody Truth About Gender Inequality

In the #MeToo era, there is much discussion about gender equity in the workplace, classrooms and political representation. However, due in large part to centuries of stigma, one of the most common gender equity issues for U.S. women remains largely unaddressed and unspoken – period poverty. For homeless women, incarcerated women, female troops and U.S. scho…

Gender Equality

Stuff We Never Talk About: 10 Questions to Gender Equality

When women have equal access to information and opportunity, anything is possible. While the gender gap persists, women are unable to fulfill their human potential. Women Will is a Google initiative that focuses on digital programs for economic empowerment for women across the world. Women with access to economic opportunity disproportionately benefit th…

Gender Equality

Taking Center Stage

‘Taking Center Stage’ was an enterprise wide initiative by MGM Resorts to showcase the powerful executive female voices within the company. By elevating the platform at Park Theater, the women took to the center of the stage to share the importance of female representation within the workplace and the unique ways MGM Resorts. The video was released across a…

Gender Equality

Younger Violence Against Women Act PSA

Together, with the United State of Women and Civic Nation, TV Land joined forces on a Public Service Announcement in support of the Violence Against Women Act. Currently, long-standing funds to help and protect survivors of gender-based violence are under threat. This PSA features the full Younger cast - Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor, …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.