11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 3rd Annual Shorty Social Good Awards
Best in Gender Equality
This award honors a program, project, or initiative that encourages and fights for equal rights, responsibilities and opportunities for all genders.
A White Dress Doesn't Cover the Rape #Undress522
"A White Dress Does Not Cover the Rape" is a national campaign launched by ABAAD that aimed to abolish Article 522 of the Lebanese Penal code. The latter allowed men, who had been convicted of committed sexual assault, abduction, or statutory rape against a woman, to avoid penalty of no less than five years of hard labor if a valid contract of m...
Zathu: Propelling a rising generation to forge a more equal Malawi
Malawi is a culturally diverse and beautiful country. It's also a country of deep inequalities and entrenched gender divides. Social norms dictate that girls and boys be kept apart. Platonic friendships are discouraged as culture dictates that the only relationship girls and boys have is a sexual one. Girls in Malawi are taught to 'avoid boys', ...
As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a result, the brand takes on global initiatives that align to its core purpose of inclusivity – the belief that Smirnoff can use the power of good times to make the world more inclusive.Often, at the heart of good times is music, which is why Smirnof...
NowThis x Paramount Network: WikiWomen Edit-A-Thon
American Woman is a Paramount Network show about feminism and identity, and centers around strong female characters taking control of their lives and finding their voices as women during second-wave feminism in the 1970s. Although the show takes place in the 70s, gender inequality is still as pervasive now as it was 50 years ago. Paramount Netwo...
The Other Sanders
KFC is a progressive brand in a conservative countryKFC, a household Malaysian brand name, possesses a dominant 57% female workforce. The brand has always consciously recognized the special role women play at home, in the workplace and in our society. With International Women's Day KFC saw a unique opportunity to empower the women that front our...
Visa "Money Is Changing"
The problem: The payment category has exploded in a "new ways to pay" arms race as new tech brands have entered the ring. Against innovation giants like Apple and Google, and existing competitors like Mastercard and PayPal, Visa was struggling to stand out with an important and financially powerful group: Millennial women.Our objective: It was o...
There is a serious lack of clean and comfortable pumping areas for breastfeeding working moms. In fact, 60% of women in the United States don't have basic workplace accommodations or adequate break time. As a result, of the 79% of moms who start out nursing their babies, only 18% are still exclusively breastfeeding by 6 months. Although poor pumping condi...
#NoMoreLimits | Menstrual Hygiene Day India 2018
Menstrual Hygiene Day (MH Day) celebrated on 28 May, was initiated by International NGO WASH United in 2014 to break the silence about menstruation & encourage conversations to normalize it. It raises awareness about the importance of menstrual hygiene management (MHM), catalyses' advocacy & highlights solutions that help achieve good MHM for all women...
Viacom International's International Social Responsibility Team is as diverse a collective of individuals as any person or company could hope to see. It is comprised of individuals from all walks of life, ethnicities, sexualities, genders, and… is headed by a powerful and inspiring woman itself. For this reason, in 2018, we really wanted to celebrate all ...
80% of moms in the US feel “mom shamed,” yet less than 1% change their parenting style because of it. In other words: moms face a lot of unfair judgment disguised as helpful advice but they don’t want to hear it. To make matters worse, moms on a tight budget feel like they’re constantly being judged for what they choose to feed their kids. In the US, ...
Anu and Naveen Jain Women's Safety XPRIZE
The US$1 million Women's Safety XPRIZE was created by philanthropists Anu and Naveen Jain in response to the mounting frequency of harassment and assault against women. The founders consider safety a fundamental human right instead of a luxury for women. "It is the foundation in achieving gender equality", said Anu Jain, yet one in three women globally ha...
Battle of the Sexes
During the September 2017 opening weekend of Fox Searchlight's "Battle of the Sexes," parent company 21st Century Fox pledged to donate 79 cents for every ticket sold to the Women's Sports Foundation, a nonprofit founded by tennis icon Billie Jean King, on whom the film is based. The campaign sought to honor the movie's frank discussion of relevant issues...
Change the World (360 Animation Video)
With the Change the World video, Sesame Workshop set out to highlight messages of girls' education, girls' empowerment, and gender equality. This new, fun 360-degree animated format brings together girl Muppet characters from all over the world—Chamki and Raya from India and Zari from Afghanistan. They are adventurous and inquisitive and have big dreams. ...
Claws S2 Social Good
TNT's Claws is about good women caught in bad places with worse men. It's the story of hardworking women trying to get by, set against the surreal, bright, gritty landscape of Florida and the luscious, absurd, extreme excesses of the crime world. Desna and crew are clawing their way to the top of Florida's underworld. They're ready to be Boss Bitches.Our ...
Google Made with Code
Girls start out with a love of science and technology, but lose it somewhere along the way. Research shows this is largely a perception problem — girls don't see coding as interesting or relevant to their passions, don't think they'll be good at it, and don't see other girls doing it. This lack of early interest has a pronounced impact on opportunities la...
Hidden No More
In October 2017, 21st Century Fox partnered with the U.S. Department of State to launch the #HiddenNoMore initiative, which brought emerging female leaders in science, technology, engineering, and math (STEM) from 48 countries to the U.S. for three weeks of professional development. The program was inspired by the overwhelming international response to th...
Spirits marketing has not historically been a category associated with progressive causes or a focus on gender equality and parity and yet, 1 in 3 whisky drinkers are women. As in so many other ways, women were a vital yet unrecognized constituency.Johnnie Walker sought out to create a campaign that would not only address this key strategic goal – but tap...
51% of today's visual artists are women, yet their work makes up less than 5% of permanent collections.This jarring disparity felt by women artists inspired action from LIFEWTR, a brand who believes "art is as essential to life as water." We began by showcasing new works from "Women in Art" on 20 million LIFEWTR bottles.Then we created "new galleries" for...
Women represent only 19% of chefs, and 7% of head chefs, across the culinary world. Beyond that, women chefs earn 28% less in base pay than their male counterparts.Grubhub recognized these issues and saw the need for serious change. So we started RestaurantHER to champion and support restaurants, and raise awareness about inequality in the restaurant indu...
She Will Be-Codella
Codella is a Miami based NGO that focus it's efforts in teaching coding to Hispanic girls from low income families around the Miami area. By doing that, they don't only provide an important tool to develop these girls future, but also a safe environment for these girls. The objective of this campaign was to create awareness of what Codella is doing for Hi...
SheIS x USTA Embrace All
In 1973, the US Open became the first of the Grand Slams to offer women equal prize money with their male counterparts, the only one of the four majors to do so in the 20th century.Continuing its commitment to gender equality, the US Open has now asked some of the biggest names in women's tennis to come together in support of "SheIS," a new initiative whi...
The Scully Effect: Celebrating The X-Files’ enduring character Dana Scully and the scientific phenom
FOX's "The X-Files" is one of the longest-running and most iconic series in network television history, from its initial nine-year run from 1993-2003 to the subsequent event series which reunited the cast in 2016 and 2018. The skeptical, analytical Dana Scully (played by Gillian Anderson) stood out in the media landscape of the time as one of the only fem...
Love is universal; shouldn't love songs be too?We created Universal Love, a music album that reimagined classic love songs by flipping the pronouns to be same-sex. With that simple twist, we could challenge conventional notions of love songs historically written from a heterosexual point of view. Partnering with world-class music artists across genres to ...
Warriors Who Code Challenge / A Wrinkle In Time
Fewer than 1 in 10 scientists and engineers employed in the United States are women of color. This lack of representation is not only visible in STEM but also permeates to industries such as media and entertainment–where few roles portray women of color in this field.At Nissan, we're committed to developing technology that moves people by ushering the nex...
Women in Coffee
Starbucks Reserve Abakundakawa is one of our most celebrated coffees. More remarkable than the coffee itself is the community that brings it to life. Our main objective for this social media campaign was to educate and inspire our followers to take a closer look at the extraordinary story behind the the Abakundakawa Cooperative of western Rwanda.Over half...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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