Best in Poverty & Hunger in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards Best in Poverty & Hunger

This award honors a program, project, or initiative that seeks to address a lack of food or shelter among individuals and communities. Focuses may include food security, agricultural education and development, employment training and opportunity, critical infrastructure and livelihood development.

Winner

Poverty & Hunger

#sharethemeal with a kid in need

There are some 795 million people in the world suffering from hunger and malnutrition, with poor nutrition causing 45% of deaths in children under 5 - roughly 3.1 million children/year. While hunger is a bigger risk to health worldwide than malaria, tuberculosis, and AIDS combined, it is also considered the world's greatest solvable problem. The k…

Finalists

Poverty & Hunger

Growing Up Girl: Life in Sub-Sahara Africa

To raise awareness of the gender inequity of extreme poverty, RYOT & The ONE campaign partnered to create a compelling story to raise awareness and engagement. Through the short virtual reality film, Growing up Girl, they hoped to offer viewers the opportunity to experience a day in the life of a young girl, Monica, who lives on the border of Tanz…

Poverty & Hunger

This series takes an in depth look at marginalized parts of our global society. From homeless youth in LA to refugees in the largest camp in the world, our host takes a step into these worlds and learns what its like on the fringes of society where "having a home" is not easily identifiable. Our aim is to give the FUSION audience an opportunity t…

Poverty & Hunger

Out In the Open Sleepout

With 22,000 Chicago teens without stable housing, youth homeless is Chicago's invisible crisis.Challenged by misconceptions and apathy, advocates struggle to raise awareness and funds to support these teens – 40% of whom identify as LGBTQ, often seeking shelter after being put out by their own families. Facing multimillion-dollar cuts and a loomin…

Poverty & Hunger

Connecting People Walking on the Street With Those Living on It: Our overall goal was to jolt people out of their complacency, get them to view the plight of the homeless and hungry in a new light; then motivate them to volunteer, donate money or spread the word about the Crossroads Community soup kitchen and food pantry.To reach our goal, we need…

Poverty & Hunger

The Erase Hunger Project

In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.

Poverty & Hunger

Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kills more people than all forms of violence – including war. But in America and much of the Western World, we don't even have to consider it. Dirty water is simply not on our radar.So charity: water gave us a mission: Make dirty water real for people w…

Nominees

Poverty & Hunger

Cigna Fights Hunger

Cigna is more than just a health insurance company. We are committed to improving the health, well-being and sense of security of our customers. Part of that commitment is the belief that no one should have to go hungry. So, Cigna employees energized, put on our hair nets, and started the "Cigna Fights Hunger" campaign with Feeding Children Everywhere to ch…

Poverty & Hunger

Generation in Crisis

Our goal for "Generation in Crisis" was to begin a conversation about the worldwide refugee crisis and how it affects everyday Americans. We spent months brainstorming innovative ways to achieve this goal. At the time, U.S. media coverage on this issue was very minimal. However, we knew it needed to be highlighted and, therefore, we wanted to be ahead of t…

Poverty & Hunger

Now We're Newtons

In 2012, Fig Newtons embarked on a large scale rebranding effort that began with changing its name to just Newtons, adding varieties with different fruit flavors to its product lineup, and making the brand relevant to not only existing loyalists but to younger audiences entering the biscuit category. Until now, consumers were largely unaware of the brand's …

Poverty & Hunger

Stop Hunger. Start Peace.

Amidst a humanitarian crisis that has created the most refugees since WWII, "Stop Hunger. Start Peace." brought together a dozen companies across industries on Peace Day to highlight the vital role of food assistance in creating a more peaceful world. The project benefited the World Food Programme and consisted of a TV ad in 38 countries and social media ac…

Poverty & Hunger

Street Cuts is a 4-part Fusion original web series and TV Special that follows celebrity stylist Mark Bustos as he hits the streets of South Beach to meet and give a free haircut to the homeless. The goal of the series was simple: to give the audience the opportunity to listen to the stories of the homeless in the hopes to inspire viewers to #BeAwesomeToSom…

Poverty & Hunger

The Caring Economy

While the Salvation Army is most commonly known for its iconic red kettles on street sides during the holiday months, the Salvation Army's Chicagoland Area division wanted to further extend its reach to an online community of donors this holiday season. Online donations have been steadily rising over the years, and this donor pool was much younger than what…

Poverty & Hunger

Vitamin Angels is a non-profit organization that fights malnutrition by delivering vitamins to children in the hardest to reach places around the world. It is essential to the organization that the vast amount of information on their website is made simple, interesting and easy to find in order to drive donations to fund their work. Along with design partne…

Poverty & Hunger

Walmart “Fight Hunger. Spark Change.” Campaign

To raise awareness of the issue of hunger in America and help generate meals for those in need, Walmart wanted to create a campaign that got their customers involved in making a difference in a simple yet very impactful way. Walmart launched the "Fight Hunger. Spark Change." campaign, a nationwide initiative to encourage the public to join the fight agains…

Poverty & Hunger

Wheels4Water Campaign

Our objective is to raise awareness and funds for safe water and sanitation projects in sub-Saharan African countries in collaboration with long time client, Lifewater International, by hosting events inspired by cycling culture.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!