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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

Street Cuts

Entered in Poverty & Hunger

About this entry

Street Cuts is a 4-part Fusion original web series and TV Special that follows celebrity stylist Mark Bustos as he hits the streets of South Beach to meet and give a free haircut to the homeless.

The goal of the series was simple: to give the audience the opportunity to listen to the stories of the homeless in the hopes to inspire viewers to #BeAwesomeToSomebody (a hashtag started by Mark himself).

Why does this entry deserve to win?

In order to give the audience the broadest ability to watch this content, we had a multi-platform approach. Street Cuts was not only released on FUSION's YouTube channel, website (FUSION.net), and OTT platforms, but it also had the opportunity to be packaged into a 22 minute special for FUSION TV having the potential to reach +40M households. Additionally, it was repackaged for Facebook into a short, 2 minute version.

Lastly, our community outreach involved contacting organizations and influencers to assist in amplifying each video's reach so as to share these uplifting stories and inspire people outside of Fusion's immediate audience base.

Results

Street Cuts has met our team's objective and goals. The multi-distribution strategy was successfully accomplished, reaching millions of viewers.

Additionally, we were thrilled to see overwhelming positive support for the series and inspiration from our viewers, which was reflected in the amount of comments and engagement on our digital/social platforms.

Media

Video for Street Cuts

Produced by

FUSION

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!