The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 1st Annual Shorty Social Good Awards

Vitamin Angels

Entered in Poverty & Hunger

About this entry

Vitamin Angels is a non-profit organization that fights malnutrition by delivering vitamins to children in the hardest to reach places around the world. It is essential to the organization that the vast amount of information on their website is made simple, interesting and easy to find in order to drive donations to fund their work. Along with design partners Breedlove Creative, Vector Media Group set out to make their website have the same visual and emotional impact on their users as Vitamin Angels has on the world.

Why does this entry deserve to win?

We were able to utilize the ExpressionEngine® platform to create visually rich page designs to take users around the world. We built interactive infographics that create an emotional connection to the work done by Vitamin Angels, including telling the stories of the children whose lives they touch. Vitamin Angels needed a flexible CMS to integrate with their existing marketing analytics tools that would empower them to take charge of their own content. The modular CMS tools that our development team created for them enables the organization to create and customize new pages with ease. The ability to utilize rich media assets, including high quality photos and videos, allows the organization to create an immersive and connected experience, telling great stories and urging users to donate.


We implemented several visual elements that allow multiple audience types to connect with information, personalize their user experience, and see the global effects of their engagement. The result is an adaptable, high-performance site that conveys Vitamin Angels' message, mission, and success stories while effectively driving donations for the organization.


Video for Vitamin Angels

Entrant Company / Organization Name

Vector Media Group, Vitamin Angels


Entry Credits