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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entry Gallery

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Your search returned 17 entries

Music Video
21 Savage x Call of Duty
To celebrate the 50th Anniversary of Hip Hop in August of 2023, Call of Duty partnered with the Que…
Brand Partnership
Call of Duty x The Boys
Reach fans of The Boys (TV Series) and Call of Duty (Video Game Franchise) across social media by c…
Brand Partnership
Call of Duty x The Walking Dead Teaser
For the first time ever, beloved characters from AMC’s The Walking Dead were coming to Call of Duty…
Micro-Site
finalist
silver honor
Call of Duty: Black Ops 6 - “The Truth Lies" Digital Campaign
In 2024, the 90s are more popular than ever. And brands everywhere are more than happy to capitaliz…
Integrated Campaign
finalist
Call of Duty: Black Ops 6 - “The Truth Lies" Digital Campaign
In 2024, the 90s are more popular than ever. And brands everywhere are more than happy to capitaliz…
Single Post or Activation
winner
Call of Duty: Black Ops 6 – Dot Matrix Printer Twitch Takeover
With thousands of Call of Duty: Black Ops 6 beta codes to give away, we needed one thing: the inter…
Music Video
winner
Call of Duty: Black Ops 6 – Killer Mike “Detonator” Music Video
Every year, thousands flock in-person and even more tune in live to Call of Duty NEXT, the premiere…
Meme, GIF, & Emojis
finalist
gold honor
Call of Duty: Black Ops 6 – Replaced Gifs
As Call of Duty: Black Ops 6 was gearing up for its 2024 release, the goal was simple: make launch …
Event & Experiential
Game Pass: MLB All-Star Claw Machine
We made an onsite activation at the MLB All-Star Weekend that let fans literally experience the Gam…
Social Good Campaign
Overwatch 2: Pink Mercy is Back
In May 2018, Overwatch released the Pink Mercy skin in a partnership with the Breast Cancer Researc…
Video Series
finalist
bronze honor
Overwatch 2: Rare Hero Interactions
One of the leading reasons people play Overwatch is the Heroes – each with a deep backstory, unique…
Community Management
finalist
Overwatch Mauga Twitter Takeover
After Mauga, Overwatch’s newest Hero, was announced at BlizzCon 2023, we rode the wave of hype to m…
TikTok Presence
finalist
Overwatch Tiktok
In the three years between the announcement of Overwatch 2 and its launch hype and skepticism among…
Event & Experiential
The Drop
With the launch of Season 1 of the new Warzone, Call of Duty challenged us to create an activation …
Organic Promotion
Ultimate Valentines: Loverwatch
In a space as crowded as gaming on social media, our objective is to cut through the noise. For thi…
Multi-Platform Campaign
Unknown Caller
In the lead up to its 2023 release Call of Duty: Modern Warfare III, Activision began teasing the r…
Gaming
Xbox Elite Cereal: Feed What Makes You Elite
In 2023 Xbox expanded their Elite controller series to include a new SKU at a lower price point tha…