Best in Public Health in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards Best in Public Health

This award honors a program, project, or initiative that seeks to promote and protect the health of people and the communities they live, learn, work, and play in.

See previous winners and honorees here.

Winner

Cover smart. Do your part. Slow the spread.

In May 2020, three months into the COVID-19 pandemic, there was confusion and a need for clear information about the effectiveness of cloth face coverings. States and local jurisdictions began mandating the wearing of masks, but many people were not convinced that face coverings were important. One NIST scientist, Matt Staymates, spoke up. He r…

Finalists

"Meth. We're on it." The anti-drug campaign that worked.

Blind to gender, age, cultural background and socioeconomic level, methamphetamine’s devastating effects know no boundaries. In South Dakota in 2019, twice as many 12-17-year-olds reported using meth in the past year than the national average, and 83% of court admissions for controlled substances involved meth. A complex issue without a one-size-f…

Big Facts, Small Acts: Cover Our Community

TO ENCOURAGE OUR MOST VULNERABLE TO COVER UP AND WEAR MASKS TO PROTECT THEMSELVES AND THEIR COMMUNITIES. At the onset of the pandemic, it became clear that COVID-19 was disproportionately affecting Black and Latinx communities across the country, further emphasizing and exacerbating the racial inequalities within the United States. More exposur…

When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportunity to help drivers and riders get around safely, if they ever needed to. But while the majority of us were confined at home, healthcare workers were the ones bravely going to work every day to help keep the pandemic at bay; so they needed a safe, hyg…

We Are The Countervirus

With offices in some of the earliest-hit and hardest-hit areas—including Hong Kong and NYC—we experienced the uncertainty of COVID-19 firstand. We saw a lot of confusion, hardship, and hope. We watched as our health care infrastructure was nearly overcome. We saw a Naval hospital ship dock cityside. We saw medical staff, postal workers, clerks…

Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.

The world was brought to its knees this year by an unseen enemy. COVID-19 pushed our health community to the brink of disaster and devastated the very supplies depended upon to keep people safe. The extreme PPE shortages have been an incredibly dangerous challenge to frontline workers. While many companies tried to make disposable PPE equipment do…

Nominees

A Lockdown Lifeline in South Africa

South Africa has been one of the countries worst affected worldwide by the coronavirus (covid-19) pandemic. The virus has endangered not only the health of the country’s 57 million inhabitants, but has also jeopardized the livelihoods of many, particularly those living on or below the poverty line. Like most countries, South Africa enacted a series of na…

AARP's Coronavirus FACTS Digital Series

The Coronavirus Facts series brings important health and safety information to viewers in a visually dynamic way. Since Covid-19 is a novel virus, that means much of the information that we have gotten since the beginning of the pandemic is new, and often confusing. We strived to meet the moment with this video series, breaking down the most prevalent publi…

AARP: Helping the 50+ Community Navigate COVID-19

In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were dealing with something we’d never faced before; there was little information and a lot of fear. As the situation unfolded, it became evident that older adults were the most at-risk for social isolation, severe illness and death from the new coronavirus. And as hot…

This year, HBO’s Human By Orientation initiative partnered with AIDS/LifeCycle to raise awareness and funds for both Los Angeles LGBT Center and San Francisco AIDS Foundation. Due to stay-at-home orders caused by COVID-19, the physical bike ride was canceled. As AIDS/LifeCycle shifted the fundraiser online, with the #my545 challenge, we pivoted our partners…

AMC Networks’ We’re With You PSA Campaign

During the outbreak of COVID-19 and the rapid change of day-to-day life, AMC Networks sought to create a new sense of community amongst talent, employees and viewers alike to remind everyone that we are all finding our way through this time together. The We’re With You campaign was a multi-network effort to entertain, inform, and remind audiences and viewer…

American Airlines & Stand Up To Cancer - Life's Journeys

This 2019 campaign consisted of three main goals: to increase campaign awareness, customer engagement, and Stand Up To Cancer donations. Every facet of this campaign was focused on those three key purposes, and it was clear from the beginning that if we wanted to make an impact, we’d have to generate awareness so that as many people as possible could partic…

COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation

COVID-19 showed us that diseases don’t respect borders; that humanity is only as strong as our weakest; and that we all depend on each other. The pandemic spread exponentially, and rapidly overwhelmed health systems, taking a huge toll on lives and livelihoods. So, when the World Health Organization (WHO) came to us in late February 2020 for help, we knew w…

FDA’s FRESH EMPIRE Campaign: “Don’t Sleep on the Facts”

Research shows nearly 5 million multicultural youth are open to smoking or already experimenting with cigarettes. It is also estimated that youth who identify with the Hip Hop peer crowd are 50% more likely to use tobacco than mainstream youth. Hip Hop culture can provide a supportive societal context for tobacco use. And these Hip Hop youth can be marginal…

Global Goal: Unite for Our Future

Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme poverty, …

In The Know Next Gen: Nadya Okamoto

The objective of this series was to highlight Millennial and Gen Z changemakers who are making amazing strides in their chosen fields.

It Takes a Village: AHA Brings Their Community Together to Respond to COVID-19

When #GivingTuesdayNow announced their global day of giving set for May 5th as an emergency response to the unprecedented need caused by COVID-19 on April 1st, American Heart Association was already working with ForwardPMX and had a strategic plan underway to raise money for vulnerable populations affected by the virus. The team set a goal of raising a tota…

NYC Care: UNLOCK Access to Health Care

In NYC, we believe everybody deserves access to health care regardless of immigration status and income. That's why we created NYC Care, a health care access program by NYC Health and Hospitals, the largest public health system in the US, that offers services at little or no cost to New Yorkers unable to afford or ineligible for health insurance. NYC Care i…

One World: Together at Home

Global Citizen’s sole focus is to eradicate extreme poverty by 2030. But in 2020, with the growing spread of COVID-19, Global Citizen immediately realized that this virus would have a massive impact on the ability to reach that goal. Estimates have stated that the economic impact of COVID-19 could force an additional 71 million people into extreme poverty, …

Profiles in Resilience Poster Series

To do our part in the fight against HIV, W2O is incredibly fortunate to partner with the International AIDS Society (IAS) as the regional agency of record for AIDS 2020, the 23rd International AIDS Conference: Virtual. The 2020 conference theme, resilience, was chosen by IAS as a nod to how far the HIV community has come since 1990, the last time this c…

Rare disease is anything but rare. As many as 7,000 rare diseases affect 400 million people globally. The vast majority are not well understood, and less than 5% have approved treatments. Yet worldwide, patients and their loved ones are meeting these challenges head on. They are going back to school to become scientists; they are organizing research communi…

THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN

In November 2019, the Ad Council and Alzheimer’s Association partnered with WNYC Studios podcast Snap Judgment to create the Listenline, a mini podcast of celebrity stories discussing the importance of talking to your loved ones about Alzheimer's. Talking about Alzheimer's is hard, so that’s why we encouraged people to listen first... The innovative podcast…

Objectives: Generate widespread awareness of Ventilator SOS and its mission Spark donation of sleep apnea machines and facilitate their placement into hospitals that need them As the need for ventilators during the COVID-19 pandemic became desperate, the COVID-19 Ventilator Rapid Response Team, a group of engineers, MDs, and industry adviser…

When Public Health Means Business

Public health is crucial to every aspect of life. It impacts business, social and economic decisions. "When Public Health Means Business” was set out to create platform and dialogue between business and public health leaders. Through COVID-19, CEOs and business owners have realized that public health is an urgent responsibility and critical to population an…

Youth Services During COVID-19

The San Francisco Department of Public Health (SFDPH) strives to protect and promote the health of all San Franciscans by providing a wide range of public health services and programs. Exygy partnered with San Francisco Digital Services (SFDS) and SFDPH’s Maternal, Child & Adolescent Health (MCAH) division to design a digital solution for the organization’s…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!