THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 5th Annual Shorty Social Good Awards

AIDS LifeCycle

Entered in Public Health

About this entry

This year, HBO’s Human By Orientation initiative partnered with AIDS/LifeCycle to raise awareness and funds for both Los Angeles LGBT Center and San Francisco AIDS Foundation. Due to stay-at-home orders caused by COVID-19, the physical bike ride was canceled. As AIDS/LifeCycle shifted the fundraiser online, with the #my545 challenge, we pivoted our partnership to drive online donations.

Why does this entry deserve to win?

Results

Media

Entrant Company / Organization Name

HBO (brand), RQ (agency)

Link

Entry Credits