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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 24 entries

Consumer Brand
#friskissthlm
In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s re…
Consumer Brand
A story platform on wheels | How Pepsi becomes LikeFriends
In the Netherlands Pepsi’s social media isn’t a campaign, its a program defined by fans. Pepsi show…
Consumer Brand
Arnold, Brownberry, and Oroweat Sandwich Thins
Since entering the social space, Sandwich Thins has successfully set themselves apart from their co…
Consumer Brand
Brush Buddies Worldwide Music Search
Brush Buddies is an emerging consumer brand with a growing social media audience of people who lik…
Consumer Brand
Clorox’s Bleach It Away Program Encourages Parents to Talk about Pee, Poop and Puke
After nearly 100 years, bleach sales were fading as its traditional consumers aged. To reverse decr…
Consumer Brand
Dell Music
Dell wanted to engage and reach a younger audience (Generation Y) promoting that Dell’s products em…
Consumer Brand
finalist
Dr Pepper Social Program
2010 and 2011 were historic years for Dr Pepper, but the beginning of 2012 was another story. Growt…
Consumer Brand
Entertainment Weekly
Our mission: In 2012, EW kicked off a continuing campaign to leverage the magazine's unparalled …
Consumer Brand
winner
Food Lion's Operation Grocery Drop
When you’re launching a new store brand, how do you use social media to make a splash where trust i…
Consumer Brand
got milk? The Breakfast Project
In 2012, the Milk Processor Education Program (MilkPEP, the organization behind the got milk? campa…
Best Use of Video, Consumer Brand, Mid-Sized Agency, Gamification
winner
JetBlue Getaways Presents, "Get Away With It!"
People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels …
Consumer Brand
Launching a Social-Minded Brand, CLEAR SCALP & HAIR THERAPY
Unilever partnered with Weber Shandwick in 2012 to launch a revolutionary line of shampoos and cond…
Consumer Brand
Maybelline Color Show
Maybelline Color Show is an innovative, user-centric approach to nail polish discovery. Historicall…
Social Media In Real Life, Consumer Brand
Nikon 1" Small Moments are Huge" Online Facebook Gallery
MWW sought to raise consumer awareness of its Nikon 1 system line of compact interchangeable lens c…
Consumer Brand, Social Media for Music
finalist
Nokia Music and AT&T Present Green Day's Numero Uno Fan Contest
Green Day’s “Numero Uno Fan" contest generated more than 165,000,000 social impressions and 179,000…
Facebook Campaign, Consumer Brand, Fortune 500 Brand
winner
Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along wi…
Consumer Brand, Campaign for Television
winner
Skinnygirl Cocktails #WinningTheOscars
#Winning at the Oscars® Awards About this Entry: Skinnygirl® Cocktails stole the spotlight at th…
Twitter Campaign, Consumer Brand, Auto Industry, Viral Campaign
finalist
smart USA: Poop Tweet
People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all…
Consumer Brand, Fortune 500 Brand
The '+' Project in Asia Pacific by Philips
The key business objective was to raise awareness of the brand in Asia and establish Philips as a c…
Consumer Brand
The Clorox Lounge
Studies say 75 percent of people use smart devices while on the toilet, indicating they want entert…
Consumer Brand
The MSNBC Experience at the DNC
For MSNBC’s passionate fans, political events like the Democratic National Convention are not a spe…
Best Use of Video, Consumer Brand
winner
TopChicret - Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World
Did You Hear? In order to announce model Charlotte Free as the new face of Maybelline New York, IC…
Consumer Brand
Unboxing Furby Online
In 2012 Furby returned to store shelves evolved with new features to make it even more interactive …
Consumer Brand, Retail & E-Commerce
finalist
Your Set by Calphalon
Calphalon is cultivating its own brand of cook — one born of creativity, experimentation and, above…