Driving foot traffic, web traffic and sales can now depend on how active a retail company or e-commerce site is on the social web. From exclusive deals, to unlocking offers for sharing on social, retail stores and e-commerce sites now rely on growth from their social presence and strategies to sell merch. This award honors the best use of social media by a retail store or e-commerce site. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.