THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

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Your search returned 10 entries

Brand Awareness Campaign, Consumer Brand, Integrated Campaign, Launch Campaign
finalist
Comfort Molly-Mae x Pure Heaven Scent: A 360 Creator Partnership
In May 2025, Unilever Homecare launched Comfort's new Pure Heaven Scent range in partnership with o…
Instagram Partnership, Wine, Beer & Spirits
Cuervo: The Tequila That Invented Tequila, Reintroduced by Creators
Cuervo is the tequila that invented tequila. An 11th-generation, family-owned Mexican company with …
Technology
Dell's Gift Of Time
The Dell Global team briefed The Goat Agency to develop a strong influencer-led creative campaign t…
Business to Business
IBM x The Goat Agency: Positioning Granite as the preeminent LLM in the US
In an increasingly competitive AI space, IBM wanted to elevate their perception and be seen as an u…
Food & Beverage
finalist
Launching Hyper Oat through a creative influencer campaign
Minor Figures is the coffee company that makes coffee for coffee lovers.  Known for their unique…
Consumer Brand
finalist
Persil Wonder Wash's "Fast Wash and Rave" Laundrette
Laundry isn't necessarily the most exciting topic in the world... So, how do you bring a new laundr…
Brand Awareness Campaign, Multi-Platform Partnership
finalist
Reintroducing Fresh: Mentos Freshmaker Moment for Gen Z
Introduced in the 1990s, Mentos’ “Freshmaker” jingle has been a familiar part of the brand’s identi…
Brand Awareness Campaign, TikTok Partnership
finalist
silver honor
The John Deere Chief Tractor Officer: Cultivating Relevance with Gen Z on TikTok
John Deere is one of America's most iconic heritage brands, and the John Deere Tractor in particula…
Food & Beverage, Launch Campaign
finalist
The Rum Stripe Corner Shop
In 2024, Heineken released the exciting and much-anticipated RTD cocktail, Rum Stripe.  A spin-o…
Gaming
finalist
World of Warcraft: The War Within
World of Warcraft challenged The Goat Agency to raise awareness and purchase intent for their new "…