11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 3rd Annual Shorty Social Good Awards
Best Corporate-Community Partnership
This award honors an outstanding partnership between a corporation and community to achieve a social good goal with measurable results.
See previous winners and honorees here.
Spotlight on Hunger
MGM Resorts is dedicated to increasing its profile and reputation as a global leader in corporate social responsibility and even more specifically, around the issue of food insecurity. The primary goal of the campaign was to educate and inspire consumers by exposing them to the work MGM Resorts does in its communities as well as by articulating ...
Carnival is the world's largest cruise line. We usually relied on mass marketing channels to get our message out, but that approach started to yield diminishing returns. We were looking to reboot how we engaged with consumers in a way that sent a signal that the brand was culturally relevant, modern and progressive.These brand imperatives coinci...
Country Cares for St. Jude Radiothon
For over thirty years, iHeartMedia has been a long standing partner of St. Jude Children Research Hospital. The corporate partnership in between the two companies is leveraged and executed at a community level.Treatment and research discovered and implemented at St. Jude Children's Research Hospital have helped push the overall childhood cancer ...
It all began in 2011. Despite being located in one of the poorest congressional districts in the country, MS 343 was one of only 32 (out of the NYC Department of Education's approximately 1,800) public schools to receive an "A" on its city report card for five consecutive years. Principal Vincent Gassetto was looking for ways to continue the sch...
US Open Art Courts x Chase
5 cities. 5 artists. 5 NJTLs. 50 years.From Arthur Ashe to Venus and Serena Williams, public courts have nurtured and built US Open champions. The USTA partnered with Chase and built upon its shared mission to strengthen communities through tennis by restoring public court facilities in Miami, Chicago, LA, Cincinnati, and NYC.The campaign was pr...
Voya's Invest in Something Special
Voya Financial is a recently launched brand in the financial services category. Voya's vision is to be America's Retirement Company®, helping to create a secure financial future for all Americans. One way Voya is achieving that vision is through its commitment to supporting people with special needs, their families, communities, and caregivers....
10th Anniversary of Sichuan Earthquake
Commemorate the 10th anniversary of the devastating Sichuan Earthquake, the 19th deadliest of all-time with 88,000 casualties and its impact in the region among our colleagues.The initiative also sought to: Highlight a robust, multi-year, UTC-developed social impact initiative intended to address preparedness needs in especially vulnerable disaster-prone...
Benefit Cosmetics Spotlights Bold & Beautiful Women & Girls
Benefit Cosmetics has been making women feel beautiful since its founders, twin sisters Jean and Jane Ford, opened up their first boutique in 1976 in San Francisco's Mission district. Throughout the company's history, Benefit has consistently maintained that beauty runs deeper than what's on the surface, so in 2015, as a way to bring this concept to life ...
Biggie Breakfast 2018
In 2016, Translation hosted the first-ever "Biggie Breakfast" after a small team of fast-acting Translators put their minds together to honor The Notorious B.I.G. in a way that was more than a social media post. Concepted by Social and Context Strategy Directors John Petty III, and Joel Rodriguez, the two alongside a small team that included Chelsea Verno...
City-Brand Collaboration for Sustainable Urban Logistics
Cities of all sizes are being challenged by overcrowding, increasing pollution and overtaxing of infrastructure. A recent United Nations report documents that more than half of the world's population lives in urban areas, a proportion that is expected to increase to 66 percent by 2050. Changes in logistics will be more common in dense urban centers as loc...
Fogo Island Inn and Fluevog Have Made a Vow
In November 2017, Fogo Island Inn joined forces with independent designer and retailer John Fluevog Shoes to release the limited-edition Fogo Island Inn Vow. 50% of the shoes' retail sales were directed to Shorefast to support their innovative charitable and social business work on Fogo Island, Newfoundland, Canada. Designed to honour the community they h...
Moët Hennessy USA Fights Hunger
In 2018 Moët Hennessy USA announced a new partnership with City Harvest, as the exclusive Wine & Spirits company, to make a difference in the philanthropic community by fighting hunger. With nearly 1.3M New Yorkers facing hunger every year, the company has donated both time and resources towards programs aiding those less fortunate. MH USA's commitment...
Retail Revival: Investing in the revitalization of small business
Small businesses are the biggest generator of jobs in America, making up nearly half of all private sector employment. Yet many of those small businesses have been locked into local—and sometimes depressed—markets. Nearly 75% of small businesses don't have any e-commerce presence, and less than 2% of U.S. small businesses export. While explosive innovatio...
Rise Up: Be Heard – CSUF Student Video Competition
Univision Communications Inc. and the CSU Fullerton School of Communications came together in partnership to develop a student journalism project that would 1) showcase the work of up-and-coming Hispanic content producers at CSUF, 2) give those students a substantial professional development experience, and 3) amplify Univision Contigo's commitment to sup...
The Momkind Project™
Through The Momkind Project™ we envision a better world for all parents. Our purpose is to empower, support and educate parents throughout their journey of parenthood. Through this campaign, our objective is to educate parents on the importance of safe sleep practices for infants, offer tips for healthy pregnancies and provide helpful information on succe...
You Make Winter Warm
Harnessing the popularity of the video to team up with a charity during the holiday season gives a philanthropic dimension to the company's cultural hallmark. In previous years, Klick has partnered with charities such as WE Charity, formerly known as Free the Children, a worldwide development charity and youth empowerment movement, to raise funds through ...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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