4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

By Campaign
By Industry
By Cause
By Platform
Partnerships
Content and Strategy
Video Content

From the 3rd Annual Shorty Social Good Awards Best Corporate-Community Partnership

This award honors an outstanding partnership between a corporation and community to achieve a social good goal with measurable results.

See previous winners and honorees here.

Winner

Corporate-Community
winner
Spotlight on Hunger
MGM Resorts is dedicated to increasing its profile and reputation as a global leader in corporate social responsibility and even more specifically, around the issue of food insecurity. The primary goal of the campaign was to educate and inspire consumers by exposing them to the work MGM Resorts does in its communities as well as by articulating ...

Finalists

Corporate-Community
finalist
#ThankYouBurger
Carnival is the world's largest cruise line. We usually relied on mass marketing channels to get our message out, but that approach started to yield diminishing returns. We were looking to reboot how we engaged with consumers in a way that sent a signal that the brand was culturally relevant, modern and progressive.These brand imperatives coinci...
Corporate-Community
finalist
Country Cares for St. Jude Radiothon
For over thirty years, iHeartMedia has been a long standing partner of St. Jude Children Research Hospital. The corporate partnership in between the two companies is leveraged and executed at a community level.Treatment and research discovered and implemented at St. Jude Children's Research Hospital have helped push the overall childhood cancer ...
Corporate-Community
finalist
Situation Project
It all began in 2011. Despite being located in one of the poorest congressional districts in the country, MS 343 was one of only 32 (out of the NYC Department of Education's approximately 1,800) public schools to receive an "A" on its city report card for five consecutive years. Principal Vincent Gassetto was looking for ways to continue the sch...
Corporate-Community
finalist
US Open Art Courts x Chase
5 cities. 5 artists. 5 NJTLs. 50 years.From Arthur Ashe to Venus and Serena Williams, public courts have nurtured and built US Open champions. The USTA partnered with Chase and built upon its shared mission to strengthen communities through tennis by restoring public court facilities in Miami, Chicago, LA, Cincinnati, and NYC.The campaign was pr...
Corporate-Community
finalist
Voya's Invest in Something Special
Voya Financial is a recently launched brand in the financial services category. Voya's vision is to be America's Retirement Company®, helping to create a secure financial future for all Americans. One way Voya is achieving that vision is through its commitment to supporting people with special needs, their families, communities, and caregivers....

Nominees

Corporate-Community
10th Anniversary of Sichuan Earthquake
Commemorate the 10th anniversary of the devastating Sichuan Earthquake, the 19th deadliest of all-time with 88,000 casualties and its impact in the region among our colleagues.The initiative also sought to: Highlight a robust, multi-year, UTC-developed social impact initiative intended to address preparedness needs in especially vulnerable disaster-prone...
Corporate-Community
Benefit Cosmetics Spotlights Bold & Beautiful Women & Girls
Benefit Cosmetics has been making women feel beautiful since its founders, twin sisters Jean and Jane Ford, opened up their first boutique in 1976 in San Francisco's Mission district. Throughout the company's history, Benefit has consistently maintained that beauty runs deeper than what's on the surface, so in 2015, as a way to bring this concept to life ...
Corporate-Community
Biggie Breakfast 2018
In 2016, Translation hosted the first-ever "Biggie Breakfast" after a small team of fast-acting Translators put their minds together to honor The Notorious B.I.G. in a way that was more than a social media post. Concepted by Social and Context Strategy Directors John Petty III, and Joel Rodriguez, the two alongside a small team that included Chelsea Verno...
Corporate-Community
City-Brand Collaboration for Sustainable Urban Logistics
Cities of all sizes are being challenged by overcrowding, increasing pollution and overtaxing of infrastructure. A recent United Nations report documents that more than half of the world's population lives in urban areas, a proportion that is expected to increase to 66 percent by 2050. Changes in logistics will be more common in dense urban centers as loc...
Corporate-Community
Fogo Island Inn and Fluevog Have Made a Vow
In November 2017, Fogo Island Inn joined forces with independent designer and retailer John Fluevog Shoes to release the limited-edition Fogo Island Inn Vow. 50% of the shoes' retail sales were directed to Shorefast to support their innovative charitable and social business work on Fogo Island, Newfoundland, Canada. Designed to honour the community they h...
Corporate-Community
Moët Hennessy USA Fights Hunger
In 2018 Moët Hennessy USA announced a new partnership with City Harvest, as the exclusive Wine & Spirits company, to make a difference in the philanthropic community by fighting hunger. With nearly 1.3M New Yorkers facing hunger every year, the company has donated both time and resources towards programs aiding those less fortunate. MH USA's commitment...
Corporate-Community
Retail Revival: Investing in the revitalization of small business
Small businesses are the biggest generator of jobs in America, making up nearly half of all private sector employment. Yet many of those small businesses have been locked into local—and sometimes depressed—markets. Nearly 75% of small businesses don't have any e-commerce presence, and less than 2% of U.S. small businesses export. While explosive innovatio...
Corporate-Community
Rise Up: Be Heard – CSUF Student Video Competition
Univision Communications Inc. and the CSU Fullerton School of Communications came together in partnership to develop a student journalism project that would 1) showcase the work of up-and-coming Hispanic content producers at CSUF, 2) give those students a substantial professional development experience, and 3) amplify Univision Contigo's commitment to sup...
Corporate-Community
The Momkind Project™
Through The Momkind Project™ we envision a better world for all parents. Our purpose is to empower, support and educate parents throughout their journey of parenthood. Through this campaign, our objective is to educate parents on the importance of safe sleep practices for infants, offer tips for healthy pregnancies and provide helpful information on succe...
Corporate-Community
You Make Winter Warm
Harnessing the popularity of the video to team up with a charity during the holiday season gives a philanthropic dimension to the company's cultural hallmark. In previous years, Klick has partnered with charities such as WE Charity, formerly known as Free the Children, a worldwide development charity and youth empowerment movement, to raise funds through ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.